Apple’s premium MLS ads ‘to cost $4m per season’, no viewership guarantees given
Technology giant Apple is moving away from convention in the selling of commercials around its Major League Soccer coverage and is asking sponsors to buy season-long package spots rather than individual…
Philadelphia Union, Bimbo renew long-standing jersey partnership
Major League Soccer's Philadelphia Union and baking company Bimbo Bakeries USA have announced a "multi-year, multi-million dollar" renewal of their jersey sponsorship deal which dates back to 2011
Capitals land Hyundai Motor America sponsorship
The National Hockey League's Washington Capitals have named Hyundai Motor America as the team's official automotive partner
NWSL names Adobe its official creativity partner
The National Women’s Soccer League has named American multinational computer software company Adobe its official creativity partner in a multi-year deal.
Borussia Dortmund names Afizzionados its inaugural partner in Mexico
Bundesliga club Borussia Dortmund has named specialized sports channel Afizzionados as its inaugural regional partner in Mexico, becoming the latest European soccer club to align with the network
Merz Aesthetics becomes North Carolina Courage jersey sponsor in expanded deal
The National Women's Soccer League's North Carolina Courage has expanded its partnership with medical aesthetics company Merz Aesthetics, who has been named as the club's main jersey sponsor
MGM Resorts, NFLPA strike hospitality partnership
Leading gaming operator MGM Resorts International has become a hospitality and strategic partner of the National Football League Players Association as part of a multiyear agreement, with the two sides…
Professional Fighters League expands Puncher’s Chance agreement
The Professional Fighters League (PFL) has secured a multiyear expanded partnership with independent premium liquor company Wolf Spirit in which Puncher's Chance Bourbon will continue as the official spirit…
NASCAR names Cabo Wabo its inaugural tequila sponsor
NASCAR has named Campari America-owned tequila brand Cabo Wabo as its inaugural tequila sponsor in a wide-ranging, multiyear agreement
Barcelona extends US ties with Travel + Leisure GO pact
LaLiga club FC Barcelona has extended its commercial reach in North America by naming Orlando, Florida-based subscription travel club Travel + Leisure GO as its official travel partner in the United States