Riot Games
Andalusia claims sponsorship first with two-year Riot Games deal
The regional government of Andalusia claims it is the first tourist destination to sponsor a major global esports competition after giving its backing to events run by video game publisher Riot Games between…
Riot Games seeking termination of FTX deal
US video game developer, publisher and esports tournament organiser Riot Games is seeking to terminate its sponsorship deal with cryptocurrency exchange FTX, claiming its association with the collapsed…
Mastercard extends backing of Riot Games
Payment services provider Mastercard has renewed its sponsorship deal with video game developer Riot Games
Santander makes esports entrance with League of Legends sponsorship
Banco Santander has signed a contract to become a main sponsor of Riot Games’ League of Legends tournaments in Europe and Latin America.
Riot Games signs LEC sponsors, Immortals sell title rights to Progressive Insurance
Riot Games has renewed its sponsorship agreements with Red Bull, Warner Music and furniture company Secretlab for the 2022 League of Legends European Championship (LEC) season
Sportfive named exclusive commercial agency for Riot Games in Southeast Asia
The Sportfive agency has been appointed as the exclusive commercial representative for video game developer Riot Games for its localised feeds across Southeast Asia
EU Masters League of Legends tournaments sign first naming deal with Amazon
E-commerce giant Amazon has become the first naming rights sponsor of the European Masters, the League of Legends esports tournaments between the best teams from Europe’s regional leagues.
FTX ups presence in esports with LCS in biggest-ever league deal for Riot Games
Game publisher Riot Games has signed its biggest-ever sponsorship agreement for an esports league with cryptocurrency exchange FTX
Colonel KI – KFC & Riot Games
Based around a bespoke game prediction algorithm, KFC’s 2019 sponsorship of the Riot Games-operated League of Legends Pro League in China smashed the brand’s exposure and sales goals.
HyperX signs up with Valorant Champions Tour in CAA Sports-brokered deal
HyperX, the gaming division of Kingston Technology Company, has become a founding partner of Riot Games’ Valorant Champions Tour.
Riot Games’ European sponsorship head Dechelotte on the move
Alban Dechelotte, Riot Games’ head of partnerships and business development in Europe, the Middle East and Africa, has left his role at the esports event organiser and video game developer.
Verizon expands Riot Games deal for LoL, Valorant esports
US telco Verizon has expanded its sponsorship agreement with video games publisher Riot Games to become the official 5G wireless and network service partner for both League of Legends and Valorant esports
Sportfive, Riot Games and Freaks 4U Gaming team up for new esports series
The Sportfive agency has teamed up with video game developer Riot Games and esports agency Freaks 4U Gaming on the commercialisation of the Valorant Champions Tour esports series
LVM invests in LEC sponsorship as Sportfive takes on activation role
Riot Games' League of Legends European Championship (LEC) has signed up another sponsor in German insurer LVM Versicherung
LEC upgrades KitKat to main sponsor in Sportfive-brokered deal
The League of Legends European Championship (LEC) has expanded its association with Nestlé’s global confectionery brand KitKat in a deal brokered by Sportfive.
Red Bull and SecretLab sign as founding partners of Valorant Champions Tour
The new Valorant Champions Tour esports series from games publisher Riot Games has named energy drink Red Bull and gaming chairs brand SecretLab as founding partners
Riot Games signs up Mercedes-Benz for LoL as car brand grows presence in esports
Esports organisation Riot Games has signed up premium car brand Mercedes-Benz as the latest sponsor for its League of Legends series
Riot Games signs Bose as latest League of Legends sponsor
Riot Games has added electronics specialists Bose as a sponsor of its League of Legends esports global events. The deal covers the World Championship, Mid-Season Invitational and All-Star Event