Riot Games
Sportfive named exclusive commercial agency for Riot Games in Southeast Asia
The Sportfive agency has been appointed as the exclusive commercial representative for video game developer Riot Games for its localised feeds across Southeast Asia
EU Masters League of Legends tournaments sign first naming deal with Amazon
E-commerce giant Amazon has become the first naming rights sponsor of the European Masters, the League of Legends esports tournaments between the best teams from Europe’s regional leagues.
FTX ups presence in esports with LCS in biggest-ever league deal for Riot Games
Game publisher Riot Games has signed its biggest-ever sponsorship agreement for an esports league with cryptocurrency exchange FTX
Colonel KI – KFC & Riot Games
Based around a bespoke game prediction algorithm, KFC’s 2019 sponsorship of the Riot Games-operated League of Legends Pro League in China smashed the brand’s exposure and sales goals.
HyperX signs up with Valorant Champions Tour in CAA Sports-brokered deal
HyperX, the gaming division of Kingston Technology Company, has become a founding partner of Riot Games’ Valorant Champions Tour.
Riot Games’ European sponsorship head Dechelotte on the move
Alban Dechelotte, Riot Games’ head of partnerships and business development in Europe, the Middle East and Africa, has left his role at the esports event organiser and video game developer.
Verizon expands Riot Games deal for LoL, Valorant esports
US telco Verizon has expanded its sponsorship agreement with video games publisher Riot Games to become the official 5G wireless and network service partner for both League of Legends and Valorant esports
Sportfive, Riot Games and Freaks 4U Gaming team up for new esports series
The Sportfive agency has teamed up with video game developer Riot Games and esports agency Freaks 4U Gaming on the commercialisation of the Valorant Champions Tour esports series
LVM invests in LEC sponsorship as Sportfive takes on activation role
Riot Games' League of Legends European Championship (LEC) has signed up another sponsor in German insurer LVM Versicherung
LEC upgrades KitKat to main sponsor in Sportfive-brokered deal
The League of Legends European Championship (LEC) has expanded its association with Nestlé’s global confectionery brand KitKat in a deal brokered by Sportfive.
Red Bull and SecretLab sign as founding partners of Valorant Champions Tour
The new Valorant Champions Tour esports series from games publisher Riot Games has named energy drink Red Bull and gaming chairs brand SecretLab as founding partners
Riot Games signs up Mercedes-Benz for LoL as car brand grows presence in esports
Esports organisation Riot Games has signed up premium car brand Mercedes-Benz as the latest sponsor for its League of Legends series
Riot Games signs Bose as latest League of Legends sponsor
Riot Games has added electronics specialists Bose as a sponsor of its League of Legends esports global events. The deal covers the World Championship, Mid-Season Invitational and All-Star Event
Spotify strikes broad-based audio deal with LoL
Audio streaming service looks to break new ground in esports content
Riot Games signs up Cisco to multi-year League of Legends sponsorship
Video game publisher Riot Games and Cisco have signed a multi-year sponsorship making the technology brand the ‘Official Enterprise Networking Partner’ of League of Legends Esports.
LCS strikes multi-year partnership with Buffalo Wild Wings
Riot Games’ League of Legends Championship Series (LCS) has struck a multi-year partnership with restaurant chain Buffalo Wild Wings, which has been designated the esports competition's official sports b…
Round-Up: Fifa rejects Infantino investigation, Thai and Malaysian MotoGPs off, NBA reviews China training programmes, and more
Fifa said there is "no reason" for the Swiss criminal investigation into president Gianni Infantino, and he will continue in his role as normal