BetMGM targets Premier League Darts as ‘showtime’ property

Luke Littler at the 2024 Dutch Darts Masters in January 2024. (Photo by Dean Mouhtaropoulos/Getty Images)
Luke Littler at the 2024 Dutch Darts Masters in January 2024. (Photo by Dean Mouhtaropoulos/Getty Images)
BetMGM is aiming to bring Vegas-style entertainment to the UK market with its Premier League Darts title sponsorship deal.

This content is available to SportBusiness Sponsorship subscribers only

Talk to our team of experts about a subscription today

Already have an account? Sign in here