Tencent
Features
Nike invests as first apparel partner of China’s League of Legends Pro League
US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.
Shopee signs Cristiano Ronaldo as regional brand ambassador
Asian e-commerce marketplace Shopee has signed football star Cristiano Ronaldo as its regional brand ambassador
China’s Harbin Brewery to sponsor League of Legends Pro League
Chinese beer brand Harbin Brewery has signed as the latest sponsor of China’s League of Legends Pro League (LPL).
Nike debuts as first apparel partner of China’s League of Legends Pro League
The Greater China arm of US sportswear brand Nike has signed a historic deal as the first apparel partner of the League of Legends Pro League (LPL)
Tencent enhances Fiba association with global sponsorship deal
The International Basketball Federation (Fiba) has strengthened its relationship with Tencent by agreeing a nine-year global sponsorship deal with the Chinese internet company.