Major League Baseball (MLB)
All upside for NFL from ‘win-win’ Nike-Fanatics deal
Papa John’s doubles up on major league platforms
Pizza restaurant chain Papa John’s now has central deals with two of the four major US leagues after replacing rivals Domino’s in Major League Baseball. The brand also has a multi-year deal in place with the National Football League under an agreement that was renewed in 2013.
Esurance signs up to merged MLB sponsor package
Major League Baseball’s restructuring of its commercial offering was key to securing its first insurance partner since 2012, experts said.
Esurance using sport to differentiate in a crowded marketplace
Car insurance brand Esurance is focused on increasing brand awareness through its exclusive auto partner deal with Major League Baseball.
NFL dominates fees, AB InBev and Pepsi make most deals
The National Football League has long been the dominant sports organisation in North America and our research into the top five deals of the five major US leagues confirms its position at the top of the sponsorship tree.
Using CSR to drive down sponsorship costs
DraftKings: Expanding portfolio to support brand growth
Brand awareness and access to teams are key drivers in sponsorship for the US fantasy sports gaming brand DraftKings.
Letter from the IEG Sponsorship Conference, Day Two
Day two at the IEG Conference in Chicago began with an opening address from Less Ukman, founder and chief insights officer of IEG.