Major League Baseball (MLB)

Baseball

Rockies' Blackmon becomes ambassador for sportsbook in industry first
Baseball

US telecom company takes advantage of newly opened sponsorship asset
Baseball

League-level sports deal is a first for chain of restaurants and ice cream shops
Baseball

League looks to refocus fan attention on the field after bruising offseason
Baseball

Healthcare technology company to be a presenting sponsor of Apple TV+ games
Baseball

League expands its tie with Texas-based mattress retailer
Baseball

Major League Baseball has agreed a new multi-year sponsorship deal with Mexican beer brand Corona
Baseball

League refills its banking category with Virginia-based holding company
Baseball

Successful entry into emerging categories such as crypto fuels increase
Multiple Sports
Beer

In April 2021, Bud Light collated assets from its US sport and music sponsorship portfolio to fuel a huge $10m ‘stimulus package’ campaign based around giving away 100,000 sports tickets, concert seats and beer.
Baseball

League deepens its tie with US software giant
Baseball

In a year Major League Baseball was able to welcome fans back to ballparks, the league’s domestic sponsorship portfolio was valued at between $456.5m (€385.8m) and $572.5m from 37 deals – an increase of at least six per cent on last year’s valuation.
Baseball

The five-year, global deal with cryptocurrency exchange FTX, secured in June, saw Major League Baseball join the growing list of sports rights-holders signing up cryptocurrency exchanges after a long evaluation…
Multiple Sports

Creation of new joint venture to end long-running MLB tie with Topps
Baseball

Major League Baseball and DraftKings have expanded their long-running partnership to enable the Massachusetts-based fantasy sports and gaming operator to stream one live game per week on its app and website
Baseball

Major League Baseball’s domestic portfolio was worth between $421m (€350m) and $554m in its 2020 season, across a total of 41 deals.
Baseball

Major League Baseball has announced a partnership with recovery and performance technology brand Hyperice, which has been designated the organization’s official recovery technology partner.