Major League Baseball (MLB)

Rockies' Blackmon becomes ambassador for sportsbook in industry first

US telecom company takes advantage of newly opened sponsorship asset

League-level sports deal is a first for chain of restaurants and ice cream shops

League looks to refocus fan attention on the field after bruising offseason

Healthcare technology company to be a presenting sponsor of Apple TV+ games

League expands its tie with Texas-based mattress retailer

Major League Baseball has agreed a new multi-year sponsorship deal with Mexican beer brand Corona

League refills its banking category with Virginia-based holding company

Successful entry into emerging categories such as crypto fuels increase

In April 2021, Bud Light collated assets from its US sport and music sponsorship portfolio to fuel a huge $10m ‘stimulus package’ campaign based around giving away 100,000 sports tickets, concert seats and beer.

League deepens its tie with US software giant

In a year Major League Baseball was able to welcome fans back to ballparks, the league’s domestic sponsorship portfolio was valued at between $456.5m (€385.8m) and $572.5m from 37 deals – an increase of at least six per cent on last year’s valuation.

The five-year, global deal with cryptocurrency exchange FTX, secured in June, saw Major League Baseball join the growing list of sports rights-holders signing up cryptocurrency exchanges after a long evaluation…

Creation of new joint venture to end long-running MLB tie with Topps

Major League Baseball and DraftKings have expanded their long-running partnership to enable the Massachusetts-based fantasy sports and gaming operator to stream one live game per week on its app and website

Major League Baseball’s domestic portfolio was worth between $421m (€350m) and $554m in its 2020 season, across a total of 41 deals.

Major League Baseball has announced a partnership with recovery and performance technology brand Hyperice, which has been designated the organization’s official recovery technology partner.