Major League Baseball (MLB)

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The NFL will get a healthy increase in combined sponsorship and licensed merchandise revenue from its three-way agreement with sporting goods brand Nike and the online sports retailer Fanatics, industry experts have told Sports Sponsorship Insider.

Pizza restaurant chain Papa John’s now has central deals with two of the four major US leagues after replacing rivals Domino’s in Major League Baseball. The brand also has a multi-year deal in place with the National Football League under an agreement that was renewed in 2013.

Major League Baseball’s restructuring of its commercial offering was key to securing its first insurance partner since 2012, experts said.

Car insurance brand Esurance is focused on increasing brand awareness through its exclusive auto partner deal with Major League Baseball.

The National Football League has long been the dominant sports organisation in North America and our research into the top five deals of the five major US leagues confirms its position at the top of the sponsorship tree.

The NBA’s Golden State Warriors top the list of the US sports teams which wield the greatest sponsorship clout outside North America, according to a study by specialist analytics company DataPowa.

Major League Baseball has extended its partnership with US lawn care brand Scotts Miracle-Gro

The Seattle Mariners will play at T-Mobile Park from next year after signing a new 25-year naming-rights deal. According to Forbes, the partnership with the telecommunications firm is worth $87.5m (€77m).

Major League Baseball has followed in the footsteps of the NBA and NHL by announcing an official sports-betting partnership with MGM Resorts International

Features

Corporate social responsibility (CSR) is a phrase that a number of financial institutions have invoked when discussing drivers for a sponsorship strategy but Denise Leyhe, senior vice president, head of…

Brand awareness and access to teams are key drivers in sponsorship for the US fantasy sports gaming brand DraftKings.

Day two at the IEG Conference in Chicago began with an opening address from Less Ukman, founder and chief insights officer of IEG.

MAJOR LEAGUE BASEBALL (MLB), the North American baseball league, is looking to sign at least one more central sponsor in 2013, following its deal with mobile network operator T-Mobile in January