United States Olympic Committee (USOC)

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Nike will sign its first ever top-tier domestic Olympic sponsorship as part of an eight-year deal ahead of the Los Angeles Olympic and Paralympic Games in 2028

The NFL will get a healthy increase in combined sponsorship and licensed merchandise revenue from its three-way agreement with sporting goods brand Nike and the online sports retailer Fanatics, industry experts have told Sports Sponsorship Insider.

US insurance brand Liberty Mutual Insurance Group is a top-tier sponsor of the United States Olympic Committee (USOC) and a partner of several national governing bodies in the US.

The top National Olympic Committee deals worth around €1m ($1.1

US-based life insurance brand Liberty Mutual has renewed its partnership with the United States Olympic Committee for the 2017 to 2020 Olympic cycle, despite disappointing sales results from its last campaign.

Multinational food manufacturing firm Kellogg Company has opted to extend its sponsorship deal with the United States Olympic Committee (USOC).

Professional and financial services company Deloitte has renewed a sponsorship deal with the US Olympic Committee.

The United States Olympic Committee has agreed a partnership with Accounting Principals, which specialises in the recruitment and placement of accounting and finance professionals.

Bedding manufacturer Airweave has agreed to become an associate sponsor of the US Olympic Committee’s Road to Rio Tour.


THE UNITED STATES Olympic Committee (Usoc) has renewed deals with 15 of its 20 previous sponsors to cover the 2013 to 2016 cycle, and is in negotiations to renew two more

CItI Group has become the second financial services company to sign-up for a combined sponsorship and media buy with the US Olympic Committee (USOC) and NBC, the Olympic broadcaster of London 2012 in the United States.