Rugby League
Manly Sea Eagles sign up Daikin
Air conditioning specialist Daikin has agreed a deal to become a sponsor of Australian NRL rugby league team Manly Sea Eagles.
New stadium partner for Gold Coast Titans
The Australian National Rugby League’s Gold Coast Titans have struck a deal with Cbus Super for the retirement fund to become the rugby league club’s new stadium naming rights-holder.
Super League connects with Alcatel OneTouch
Mobile phone manufacturer Alcatel OneTouch has agreed a one-year deal to sponsor the Super League, the top division of UK rugby league.
Sportingbet benefits through Penrith Panthers sponsorship reshuffle
Australian NRL rugby league team Penrith Panthers has announced e-gaming operator Sportingbet as its new stadium naming rights partner.
KC connects with Super League’s Hull KR for stadium deal
English Super League rugby league team Hull Kingston Rovers has announced a five-year stadium naming rights agreement with locally based company Kingston Communications (KC).
Bradford Bulls continue local drive with university tie-up
English Super League rugby league team Bradford Bulls have announced a sponsorship deal with the University of Bradford for the 2014 season.
First Utility deal ends Super League’s hunt for title sponsor
Super League Europe, operator of British rugby league’s elite club competition, has ended its search for a new title sponsor for the Super League by agreeing a three-year deal with independent energy supplier First Utility.
Peugeot touches down for three years with Sydney Roosters
The Australian subsidiary of French automotive company Peugeot has reached a three-year deal to become a major partner of NRL rugby league team Sydney Roosters.
Bradford Bulls retain established local partner
English Super League rugby league team Bradford Bulls has announced a one-year extension to its long-standing sponsorship agreement with Coral Windows & Conservatories.
CBR Engineering seals Castleford Tigers shirt deal
English rugby league team Castleford Tigers has announced UK engineering services company CBR Engineering as its main shirt sponsor for the 2014 Super League season.
Melbourne Storm set to give exposure to new kit partner
Australian NRL rugby league team Melbourne Storm has signed a two-year extension to its kit partnership with the WRS Group.
Houses for Homes moves in with Wigan Warriors
Social and extra care housing stock company Houses for Homes has reached a deal to be the main club partner of English Super League rugby league team Wigan Warriors.
South Sydney Rabbitohs team up with Fujitsu
Australian NRL rugby league team South Sydney Rabbitohs has announced a sponsorship deal with technology company Fujitsu for the next two seasons.
Castleford Tigers extend long-term shirt sponsorship with GMB
English Super League rugby league team Castleford Tigers has extended its kit sponsorship deal with UK trade union GMB Union for an 11th consecutive season.
Hull KR signs up new main sponsor
Business advice company ClearSky Business has agreed a deal to become the new principal sponsor of English Super League rugby league team Hull Kingston Rovers for the 2014 season, marking the firm’s first venture into sports sponsorship.
Canterbury extends with State of Origin champion Queensland
Sportswear company Canterbury has signed on for a further four years as the apparel sponsor of the Queensland rugby league team, which competes in Australia’s annual State of Origin series.
Blacks Solicitors back Wakefield Trinity Wildcats
Yorkshire-based law firm Blacks Solicitors LLP has agreed an enhanced sponsorship deal with English Super League rugby league club Wakefield Trinity Wildcats for the 2014 season.
Rugby League World Cup to generate over £2m from sponsors
The Rugby League World Cup 2013, currently being hosted by England and Wales, will make £2m (€2.4m/$3.2m) to £3m in sponsorship revenue, according to Sports Sponsorship Insider research.