Multiple Sports
‘The Knicks overlap with our target audience’ | MSC Cruises
Swiss-based cruise line MSC Cruises has significantly increased its sports sponsorship activity since the turn of the year. Matthew Williams talks to head of sponsorship, Alberto Revelli.
Wada steps up sponsorship revenue search with The Sports Consultancy
The World Anti-Doping Agency has appointed The Sports Consultancy to help find sponsors as it seeks to lessen its reliance on funding from the Olympic Movement and governments worldwide
DAZN makes major merchandising move with Fanatics agreement
Sports streaming platform DAZN continues to attempt to diversify its revenue streams after agreeing a deal to sell sports merchandise from Fanatics through its platform
Mediapro and Supponor extend agreement into a second decade
Spanish sports marketing and production company Mediapro has signed a new long-term extension of its licensing agreement with Supponor, the digital signage technology firm
Wasserman negotiates CSM takeover in push into Europe
Wasserman has successfully negotiated the takeover of CSM Sport & Entertainment agency as it makes a major move into the European sponsorship and brand marketing space
Sports target existing sponsors to monetise fan engagement on Roblox
Sports are turning to the Roblox multiverse to amplify existing sponsorships, monetise virtual merchandise and engage with difficult-to-reach younger audiences. Matthew Glendinning reports.
Wasserman in talks to acquire CSM Sport & Entertainment
Wasserman has engaged in talks with a view to acquiring the CSM Sport & Entertainment agency as it looks to advance its international growth
Climate crisis putting sport on the backfoot over oil, car, airline and banking money
Sports bodies are now required to work out exactly where they stand on a whole range of complex issues, from gambling addiction to human rights but the climate crisis has stormed to the front of the queue. Frank Dunne examines what they can do to respond to rising levels of climate activism.
Supponor targets more North American business with Lawrence appointment
Supponor, the digital signage technology firm, has made another high-profile personnel addition with the appointment of Rusty Lawrence as business development executive
Havas merges UK operations Cake and Jump to form ‘Havas Play’
The Havas Group has merged its UK creative agency Cake and its UK content and partnerships division Jump to form a new agency, Havas Play, led by former Cake chief executive Rosie Holden
EXCLUSIVE: New naming-rights sponsor sought for Emirates Arena
The search has begun for a new naming-rights sponsor for the Emirates Arena, the multi-sport indoor venue in Glasgow, SportBusiness understands
Parliamentary inquiry calls for end of online gambling advertising in Australia
The Australian Government has been called on to introduce a “phased, comprehensive ban” on online gambling advertising within three years, following the publication of a new report.
Delta extends Atlanta venue sponsorship, reveals Utah arena details
Atlanta-based Delta Air Lines has extended its sponsorship of Mercedes-Benz Stadium, home to the National Football League’s Atlanta Falcons and Major League Soccer’s Atlanta United.
Wasserman hires Mathues to drive Dutch growth
Sports, music, and entertainment agency Wasserman has appointed Wim Mathues as senior vice-president of brands and properties in Belgium and the Netherlands as it continues its growth strategy in Europe.
SEC lawsuits against Binance and Coinbase ‘threaten’ future sponsorships
Sponsorships attached to Binance and Coinbase – the world’s top two cryptocurrency exchanges by trading volume – could be under threat following lawsuits filed against the two companies by the US Secur…
Infront France MD Jeanne to take top sponsorship role at Emirates
Jean-François Jeanne, managing director of Infront France, is to leave the agency later this year after more than a decade to join Emirates as vice-president of global sponsorship and events.
Crypto.com shutting part of business, won’t affect LA arena
Cryptocurrency company Crypto.com is closing its institutional exchange in the United States but the move will not affect the naming-rights deal for Los Angeles' Crypto.com Arena
Dentsu Sports International recruits Sportfive’s Echo Li as CCO
The Dentsu Sports International agency has recruited Echo Li as its chief commercial officer