Multi-sport
TOP sponsors rally round Tokyo 2020 athletes with one year to go
Olympic sponsors have rallied around the cause of athletes in response to the postponement of Tokyo 2020 with at least four brands creating new athlete-focused programmes
P&G extends worldwide TOP sponsorship until LA 2028
Consumer goods company Procter & Gamble (P&G) has extended its Worldwide Partnership deal with the International Olympic Committee for the next four Olympic and Paralympic Games
Tokyo 2020 insists new sponsors coming as city’s Skytree signs up
Tokyo 2020, the organising committee for the delayed Olympic and Paralympic Games, claims to be receiving interest from Japanese companies keen to sponsor the event despite the lingering hosting doubts
Beijing 2022 adds Yum China to sponsorship portfolio
The Beijing Organising Committee for the 2022 Olympic and Paralympic Winter Games (BOCOG) has added food retail services company Yum China as its latest sponsor
Round-Up: Ballon d’Or cancelled, Japanese athlete abuse report, slimmed-down SEA Games, and more
Football's Ballon d'Or award for the world's best player, run by French magazine France Football, will not take place this year due to Covid-19
Panini extends trading card deal with CLC
Renewal continues agreement initially struck in 2015
Yuanfudao Online Education signs with Beijing 2022 in domestic second tier
The Beijing Organising Committee for the 2022 Olympic and Paralympic Winter Games (BOCOG) has signed Yuanfudao Online Education as a second-tier Official Sponsor of Beijing 2022
Round-Up: True threatens FAT, ITTF worlds postponed again, WTA ‘hopeful’ on China tournaments, and more
Thai pay-television broadcaster TrueVisions is threatening not to show the end of the extended Thai League 1 football season, and is demanding a reduction in its rights fees for the competition
Atos extends with IOC until Paris 2024, but may face competition for LA 2028
IT firm Atos has extended its Worldwide Olympic Partnership deal with the International Olympic Committee for four years, until the end of 2024, guaranteeing continuity in the operations technology underpinning…
Lords committee recommends ban on gambling sports sponsorship
A House of Lords committee has today (Thursday) called for a ban on gambling sports sponsorship as part of wide-ranging recommendations to address gambling-related harm
Round-Up: Insurers remove pandemic cover, K League fans plan, three-team cricket format go-ahead, and more
Insurance companies are removing or ramping up the cost of pandemic insurance for sports events - CNA/Reuters
South Korean football's K League hopes to have fans back in stadiums from July 10 - Yonhap
Learfield IMG College seeks to rework UCLA, Cal deals
The University of California, Los Angeles and University of California, Berkeley, already facing economic pressure amid large-scale contract disputes with embattled apparel brand Under Armour, are now…
Amazon acquires naming rights to forthcoming Seattle arena
Online retail giant to use naming rights to spotlight Climate Pledge initiative
361sport signs sportswear deal for 2022 Asian Games
Chinese sports apparel company 361sport has signed as the official sportswear supplier to the organising committee for the 2022 Asian Games in Hangzhou, China
Round-Up: Wuhan targets “hugely symbolic” Open, IOA reviews Li Ning deal, LaLiga international viewing jumps, and more
Organisers of this year's Wuhan Open WTA Tour event, pencilled for October 19 to 25, told Agence France Presse that it will be "hugely symbolic" in terms of the city's fight against Covid-19 should it…
Birmingham 2022 seeks licensing partners and e-commerce provider
The organisers of the Birmingham 2022 Commonwealth Games are inviting expressions of interest for the merchandising and licensing rights to sell official Birmingham 2022 and Commonwealth Sport-branded…
Wanda Sports’ 26-per-cent Q1 revenue drop caused by cyclicality and Covid-19
Wanda Sports Group, the owner of the Infront agency, among other interests in sport, suffered a 26-per-cent year-on-year revenue drop in the first quarter of 2020 as its Spectator Sports and Mass Participation…
Several Charlotte-area teams cut ties with CPI Security
Active corporate sponsor faces blowback after downplaying issues of racial injustice