Multi-Sport

The organising committee of the 2022 Hangzhou Asian Games announced China Telecom and China Mobile as official communication service partners, and they will provide 5G network coverage throughout the event

US soft drinks giant Coca-Cola is still a “fundamental sponsor” of the Olympics, despite the changing nature of Olympic marketing, according to an IOC executive.

Barcelona has extended its regional partnership with Spanish private health insurance firm Assistència Sanitària.

Swedish state-owned gambling company Svenska Spel has struck a deal to become the new main sponsor of the country’s National Olympic Committee, the SOK. The deal will be worth more than SEK100m (€9.5m/$10.7m)

The Chengdu Organising Committee for the 31st summer Universiade has launched its global marketing programme for the 2021 event, signing Industrial and Commercial Bank of China as its first sponsor.
GPS

Google has signed an Official Supporter deal with the Tokyo Organising Committee of the 2020 Olympic and Paralympic Games, a position in the third tier of the domestic sponsorship programme

The International Olympic Committee has announced that the Tokyo 2020 Olympics has generated a record sponsorship revenue of over $3.1bn, almost three times more than any previous summer Games

The joint ‘TOP’ deal between Coca-Cola Company and Mengniu is about "shared ambitions, not sharing costs," according to Michael Payne, the man who brokered the deal.

The Coca-Cola Company and Chinese dairy brand Mengniu have signed the first-ever joint Worldwide ‘TOP’ Partner agreement with the International Olympic Committee.

Alibaba-owned Lazada Group has launched its Olympic Games partnership as part of the International Olympic Committee's long-term partnership with its parent company.

Chinese dairy products company Inner Mongolia Yili Industrial Group has threatened to pull out of sponsoring the 2022 Winter Olympics in Beijing due to a dispute with rival firm China Mengniu Dairy

Financial services company Caixa has extended its partnership with the Brazilian Paralympic Committee (CPB). Under the agreement, Caixa will invest R$2

UK estate agent Purplebricks has signed with the British Olympic Association (BOA) as a supporter of Team GB through 2020

Syracuse University has agreed a multi-year extension to its kit partnership with Nike – an association that has spanned more than three decades.

Lausanne’s public transport system, the Transports Publics de la Région Lausannoise (tl), has agreed a partnership with the local organising committee of the Swiss city's 2020 Winter Youth Olympic Games.

The Canadian Olympic Committee has agreed a six-year partnership with Pillitteri Estates Winery

The local organising committee of the 2019 Pacific Games has said it has met its sponsorship target of $9m tala (€3m/$3.4