Commonwealth Games Australia has finalised a sponsorship agreement with Australian retailer Harvey Norman ahead of the Birmingham 2022 Commonwealth Games

The board of the organising committee for the Brisbane 2032 Olympic and Paralympic Games has identified the recruitment of a chief executive as a “top priority” after meeting for the first time today (We…

Vietnamese telecoms operator Vietnam Posts and Telecommunications Group (VNPT) has been unveiled as the seventh top-tier sponsor of the forthcoming Southeast Asian Games in the Vietnamese city of Hanoi

French sportswear manufacturer Le Coq Sportif has signed as the official kit supplier of the Argentine Olympic Committee (COA) in a deal that includes the Paris 2024 Olympic Games

German financial services group Sparkassen-Finanzgruppe has been signed up as a sponsor of the 2022 European Championships in Munich

Event planning software company OnePlan has agreed an official supporter deal with the organising committee for the Paris 2024 Olympic and Paralympic Games

French public electricity network Enedis has become an ‘Official Supporter in Electricity Distribution’ of the Paris 2024 Olympic and Paralympic Games, in the third tier of the domestic sponsorship pro…

The organising committee for the Paris 2024 Olympic and Paralympic Games has signed customer relationship management solutions company Salesforce to its sponsorship portfolio

The BMW Group has signed as the official premium partner of the multi-sport European Championships, which runs this year from August 11-21 in Munich, Germany

The Birmingham 2022 Commonwealth Games is “likely to exceed” its ticketing revenue target but will fall short of its top-tier sponsorship goal, the chief executive of the organising committee has said.

Irish banking group Permanent TSB has signed as the title sponsor for both the Irish Olympic and Irish Paralympic teams at the Paris 2024 Olympic Games.

Ironman Group has signed an agreement to make Intermountain Healthcare the title sponsor of its delayed 2021 World Championship event

Agricultural enterprise Xianfeng Fruit Company has been unveiled as the latest sponsor of the 2022 Asian Games, which takes place in the Chinese city of Hangzhou later this year

The Sportfive agency has been hired to develop the marketing strategy and support the sponsorship search for the Special Olympics World Games 2023 in Berlin and national governing body Special Olympics…

Chinese e-commerce group Alibaba has unveiled a “virtual influencer” for the Beijing 2022 Winter Olympics.

Non-fungible tokens (NFT) featuring Beijing 2022 Winter Olympics mascot Bing Dwen Dwen are to be released as part of a range of official Beijing 2022 digital collectables, the International Olympic Committee…

Organisers of the Beijing 2022 Winter Olympics have pledged to increase the production of official merchandise following higher-than-expected demand in China