Multi-sport

Multi-sport

Information technology company SCC France has become the latest company to sign as an official supporter of the Paris 2024 Olympic and Paralympic Games
Multi-sport

Hironori Aoki, founder of Aoki Holdings, along with two other former executives today (Thursday) pleaded guilty to bribing a former member of the organising committee for the Tokyo 2020 Olympic Games as…
Multi-sport

Lacoste, which was founded in 1933 by tennis player René Lacoste and is known globally for its famous green crocodile logo, leveraged its status as the supplier of out-of-competition and formal wear to …
Multi-sport

To leverage its sponsorship of the Tokyo 2020 Olympic and Paralympic Games in Switzerland, the brand’s on-pack, OOH and social ‘Gold Medal’ simple, copy-free activation saw elegant gold ribbons added to th…
Multi-sport

French food products manufacturer Danone has signed a sponsorship deal with the organising committee of the 2024 Olympic and Paralympic Games in Paris
Multi-sport

Japanese media conglomerate Kadokawa has accepted the resignations of chairman Tsuguhiko Kadokawa and vice-chairman Masaki Matsubara with the company embroiled in a corruption scandal over sponsorship…
Multi-sport

Brisbane has a chance to become the “Barcelona of Australia” when it hosts the Olympic and Paralympic Games in 2032, Andrew Liveris, chair of the organising committee for the events, said this week.
Multi-sport

Japanese prosecutors have raided the offices of advertising firm Daiko as part of the investigation into alleged bribery within the Tokyo 2020 Olympics organising committee, according to reports
Multi-sport

The recent Birmingham 2022 Commonwealth Games exceeded their sponsorship target after additional tier two and tier three agreements more than offset any shortfall from revenues generated in the tier one…
Multi-sport

Japanese prosecutors have arrested former Tokyo 2020 organising committee executive Haruyuki Takahashi and three men associated with fashion company Aoki Holdings on suspicion of bribery, according to…
Multi-sport

Creators of the European Championships are sticking steadfastly to the concept of the multi-sports event despite doubts over future participation of major sports, and are planning a near full centralisation…
Multi-sport

Spyros Capralos, president of the European Olympic Committees (EOC), is confident that the new European Games broadcast deal with the European Broadcasting Union (EBU) consortium of public-service broadcasters…
Multi-sport

The organisers of Birmingham’s 2022 Commonwealth Games, which get under way this evening with the opening ceremony, expect to soon surpass the ticket sales total registered at Glasgow 2014 and are also c…
Multi-sport

The Indian Olympic Association (IOA) has announced a “long-term” sponsorship deal with Mumbai-based conglomerate Reliance Industries that includes a shared aspiration “to host the Olympic Games in the f…
Multi-sport

Italian supermarket chain Esselunga has become the first company to sponsor the 2026 Winter Olympics and Paralympic Games in Milan-Cortina
Multi-sport

ParalympicsGB, the Great Britain and Northern Ireland Paralympic team, has signed up healthcare company Bupa as a sponsor in a three-year deal that makes the company the team’s ‘Official Healthcare Par…
Multi-sport

Adani Sportsline, the sports division of Indian conglomerate Adani Group, has struck a sponsorship deal with the Indian Olympic Association (IOA) ahead of the Birmingham 2022 Commonwealth Games
Multi-sport

The organisers of the Birmingham 2022 Commonwealth Games have announced a number of additions to the event’s sponsorship portfolio.