Motorsport

Japanese printing and technology brand Epson is using the high visibility of Formula One to increase its global brand awareness and build customer relationships.

The Monster energy drink brand’s deal with Kawasaki Team Racing is its first foray into team sponsorship in World Superbike, but follows a far bigger, ongoing investment in MotoGP.

Energy drink brand Monster Energy as a top-tier sponsor of the Kawasaki Racing Team in a two-year deal, from 2015 to 2016.

Formula One motor racing team Lotus has agreed a new sponsorship deal with technology company Capriza.

Formula One motor-racing team Toro Rosso has signed a new sponsorship agreement with Spanish brewery Estrella Galicia.

The Mercedes, Williams and Force India Formula One teams have each entered into a new commercial partnership ahead of the 2015 season of the motor racing championship.

Japanese electronics company Epson has signed a multi-year partnership with the Mercedes Formula One motor racing team.

German helmet manufacturer Schuberth has signed a multi-year agreement to become an official supplier of the Mercedes Formula One motor racing team.

Formula One motor racing team Force India has confirmed a multi-year sponsorship deal with Latin American insurance group Inter.

Lexar took on the designation of Official Supplier to the FIA World Rally Championship and provided a range of memory and workflow solutions. It was considered there was no better place to demonstrate the reliability  of Lexar’s range of memory solutions than in capturing the action from the series.

The Force India Formula One motor racing team has agreed a new sponsorship deal with Japanese IT services and products firm NEC for 2015, while extending its partnership with vodka brand Smirnoff for a second season.

Tequila brand Jose Cuervo has signed a partnership with the Force India Formula One team, effective from the 2015 season of the motor racing championship.

News broadcaster CNN International has reached a multi-year agreement to partner the McLaren Formula One motor racing team from the 2015 season.

British clothing company Hackett has signed a multi-year agreement with Williams Formula One to serve as the motor-racing team’s official clothing supplier.

Transportation insurance company TVM is using sports sponsorship as a story-telling platform and a tool to drive client engagement.

Swiss watch manufacturer Rolex has extended its title sponsorship of Formula One’s Australian Grand Prix for a third consecutive year.