Motorsport
23XI Racing adds Jordan Brand, MoneyLion to sponsorship portfolio
23XI Racing, the Nascar Cup Series team co-owned by basketball legend Michael Jordan and Denny Hamlin, has secured a partnership with Jordan Brand for the 2022 season
Nascar extends Credit One Bank deal, partners with American Express
Nascar has announced a double commercial boost ahead of the Busch Light Clash at the Coliseum by securing a multiyear partnership renewal with Credit One Bank and striking a new deal with American Express,…
Extreme E secures AFC Energy extension to power vehicles for second season
Off-road electric racing series Extreme E has signed an extension to its deal with AFC Energy ahead of its second season
Hilton extends McLaren Racing sponsorship
Hotel group Hilton has signed a multi-year extension to its long-standing sponsorship of the McLaren Racing Formula 1 team, an association which has been in place since 2005
Extreme E strikes timely extension with Zenith, renews Russian broadcast deal
The Extreme E electric off-road motor racing series has extended its sponsorship deal with Swiss luxury watchmaker Zenith ahead of the start of its second season
Red Bull Racing signs PokerStars to global sponsorship ahead of 2022 season
Formula 1’s Red Bull Racing has signed up online gambling platform PokerStars as a sponsor.
Scuderia AlphaTauri signs Fantom as global sponsor after short-term 2021 deal
Formula 1 team Scuderia AlphaTauri has signed a global sponsorship deal with smart contract platform Fantom
Formula E signs up Copper.co as new sponsor
Electric motorsport series Formula E has signed up digital asset custody and trading solutions provider Copper.co as a sponsor
Castore furthers motorsports presence with Silverstone deal
Premium sportswear brand Castore has bolstered its motorsports presence by signing a deal with British motor racing circuit Silverstone
Alpine F1 signs up Kappa and K-Way ahead of 2022 season
Formula One’s Alpine F1 team has signed an agreement with sportswear brand Kappa ahead of the 2022 season.
Heineken replaces Rolex as Australian Grand Prix title sponsor
Dutch beer brand Heineken has been announced as the title sponsor of the Australian Grand Prix, which returns to the Formula 1 calendar after a two-season absence in April
MXGP sponsorship portfolio bolstered by Liqui Moly signing
The FIM Motocross World Championship (MXGP) has signed oil and additive specialist Liqui Moly as a sponsor
Formula E renews with DHL ahead of season opener
Electric racing series Formula E has signed a renewal to its sponsorship deal with logistics company DHL
Viaplay signs Verstappen content deal ahead of Dutch launch
Viaplay, the subscription streaming service of Nordic Entertainment (Nent) Group, has agreed a multi-year endorsement and content deal with reigning Formula 1 world drivers’ champion, Max Verstappen.
Williams claims victory in arbitration case against former title sponsor ROKiT
Formula 1 motor-racing team Williams is poised for a cash injection after reportedly securing victory in an arbitration case against former title sponsor, the ROKiT conglomerate
Nascar rejects ‘Let’s Go Brandon’ sponsorship deal
United States stock car racing series Nascar has rejected an attempt by Xfinity Series driver Brandon Brown to strike a cryptocurrency sponsorship deal based on the controversial "Let's Go Brandon" slogan.
Ferrari signs top-tier deal with blockchain specialist Velas Network
Formula One’s Scuderia Ferrari has added a new premium partner to its sponsorship portfolio in the form of blockchain and non-fungible token (NFT) technology specialist Velas Network.
Tesla backs student motor-racing competition
Electric carmaker Tesla is backing US-based student motor-racing competition Formula SAE by providing equipment and advice