Motorsport
AlphaTauri makes Flex Box latest sponsorship addition
The AlphaTauri Formula 1 team has signed logistics company Flex Box to its sponsorship portfolio
F1 Miami Grand Prix adds Hard Rock to sponsorship portfolio
The Formula 1 Miami Grand Prix has expanded its sponsorship portfolio by adding hotel, resort, and casino company Hard Rock as its first founding partner in a multiyear deal
Bybit named Principal Team Partner of Red Bull Racing; Alpine F1 agrees Binance deal
Formula 1’s Red Bull Racing has signed cryptocurrency exchange Bybit as a sponsor.
McLaren strikes Gopuff deal, ROKiT Venturi announces Stoli Group tie-up
McLaren Racing has announced a “multi-year” sponsorship agreement with American grocery delivery service Gopuff, which becomes the exclusive instant needs partner of the British Formula One team.
Envision Racing to highlight climate change through Time sponsorship
Formula E racing team Envision Racing has signed up global publication Time to its sponsorship portfolio.
The deal will focus on highlighting the issue of climate change to global audiences
Busch Light to support Nascar’s female drivers with $10m ‘Accelerate Her’ program
Brewing company Anheuser-Busch has committed to spend $10m (€8.8m) over the next three years to support female Nascar drivers aged 21 and over through with the Busch Light “Accelerate Her” program.
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BWT revives F1 team title status with Alpine
Austrian water treatment supplier BWT has signed a long-term title sponsorship with the Alpine F1 Team, effective immediately
Red Bull Racing signs $500m title sponsorship deal with Oracle
Formula 1’s Red Bull Racing has signed a title sponsorship agreement with technology company Oracle.
Crypto.com named title sponsor of F1 Miami Grand Prix
Cryptocurrency platform Crypto.com has expanded its presence in Formula 1 by securing a nine-year deal to become the official title sponsor of the Miami Grand Prix, which is taking place on May 6-8
Ferrari signs Qualcomm, AlphaTauri adds Ravenol, ahead of 2022 F1 season
Formula 1 team Scuderia Ferrari has signed a sponsorship contract with Qualcomm Technologies
23XI Racing adds Jordan Brand, MoneyLion to sponsorship portfolio
23XI Racing, the Nascar Cup Series team co-owned by basketball legend Michael Jordan and Denny Hamlin, has secured a partnership with Jordan Brand for the 2022 season
Nascar extends Credit One Bank deal, partners with American Express
Nascar has announced a double commercial boost ahead of the Busch Light Clash at the Coliseum by securing a multiyear partnership renewal with Credit One Bank and striking a new deal with American Express,…
Extreme E secures AFC Energy extension to power vehicles for second season
Off-road electric racing series Extreme E has signed an extension to its deal with AFC Energy ahead of its second season
Hilton extends McLaren Racing sponsorship
Hotel group Hilton has signed a multi-year extension to its long-standing sponsorship of the McLaren Racing Formula 1 team, an association which has been in place since 2005
Extreme E strikes timely extension with Zenith, renews Russian broadcast deal
The Extreme E electric off-road motor racing series has extended its sponsorship deal with Swiss luxury watchmaker Zenith ahead of the start of its second season
Red Bull Racing signs PokerStars to global sponsorship ahead of 2022 season
Formula 1’s Red Bull Racing has signed up online gambling platform PokerStars as a sponsor.
Scuderia AlphaTauri signs Fantom as global sponsor after short-term 2021 deal
Formula 1 team Scuderia AlphaTauri has signed a global sponsorship deal with smart contract platform Fantom
Formula E signs up Copper.co as new sponsor
Electric motorsport series Formula E has signed up digital asset custody and trading solutions provider Copper.co as a sponsor