Ice Hockey

Ice Hockey

Canadian ice hockey equipment manufacturer CCM Hockey and American life insurance company MassMutual have decided to halt marketing initiatives featuring National Hockey League superstar Alex Ovechkin…
Ice Hockey

The National Hockey League has unveiled its sponsorship activations for the fan festival which precedes the 2022 Navy Federal Credit Union Stadium Series between the Nashville Predators and Tampa Bay …
Ice Hockey

The International Ice Hockey Federation has appointed Chinese actor and director Wu Jing as a global ambassador, as it looks to increase the popularity of the sport in China
Ice Hockey

Meal-kit provider HelloFresh has entered the National Hockey League landscape by securing partnerships with the Nashville Predators, New York Islanders, and Los Angeles Kings.
Ice Hockey

The National Hockey League has unveiled its sponsorship activations for the four-day fan festival accompanying the upcoming 2022 Honda NHL All-Star Weekend in Las Vegas, Nevada.
Ice Hockey

The National Hockey League and US automobile insurance company olive.com have announced a North American partnership for the remainder of the 2021-22 season. The partnership will include olive.
Ice Hockey

Blockchain provider Socios.com has significantly expanded its National Hockey League presence by striking deals with 12 teams
Ice Hockey

The National Hockey League has unveiled its sponsorship activations for the 2022 Discover NHL Winter Classic Fan Fest, which is accompanying the outdoor tentpole event between the Minnesota Wild and St
Ice Hockey
Beer

In June 2021, as the playoffs entered their second round, the official NHL beer in Canada activated with limited edition batch of beer that had been poured through the Stanley Cup itself.
Ice Hockey

The National Hockey League's New York Rangers have secured a marketing partnership with wellness technology company Therabody
Ice Hockey
Beer

Running May through July 2021, Bud Light’s activation played on the tradition of players not shaving while in the playoffs.
Ice Hockey

Telecommunications company Nokia has acquired naming rights to a new multi-purpose arena in the Finnish city of Tampere after the venue recently terminated a deal with previous sponsor, technology company…
Ice Hockey

The National Hockey League and fast food chain Chipotle have announced a multiyear North American partnership, which designates the organization as the league's official Mexican-themed quick service and …
Ice Hockey

The board of directors of the multi-purpose arena in the city of Tampere in Finland, the venue for the 2022 IIHF World Championships, has decided to terminate the arena's naming rights agreement with technology…
Ice Hockey

Automotive manufacturer BMW has extended its National Hockey League presence by securing separate partnerships with the New Jersey Devils and New York Islanders
Ice Hockey

The National Hockey League and Navy Federal Credit Union have announced a multiyear extension of their United States partnership in which the Virginia-based global credit union will maintain its status …
Ice Hockey

Hyundai Motor America has secured a deal to become a founding partner of UBS Arena and the official non-luxury import vehicle of both the National Hockey League's New York Islanders and the team's new…
Ice Hockey

The NHL’s Minnesota Wild has named the regional car dealership Twin Cities Toyota as the team's new helmet entitlement partner.