Golf

Golf

DP World, title sponsor of the European Tour group's flagship DP World Tour, was one of several golf sponsors given scant or non-existent notice of this week’s shock announcement of the commercial merger b…
Golf

The PGA Tour, DP World Tour and Saudi Arabia’s Public Investment Fund (PIF) are to merge commercial operations under common ownership in a shock tripartite agreement that ends all pending litigation r…
Golf

US agriculture and construction services company John Deere has extended its backing of the John Deere Classic, one of the longest running title sponsorships on the PGA Tour
Golf

The United States Golf Association has announced a multi-year extension with Cisco as the official technology partner of the USGA and its championships
Golf

Ryder Cup Europe and the PGA of America have announced that Hilton has upgraded its sponsorship of the 2023 Ryder Cup to Worldwide Partner
Golf

The PGA Tour has announced that Coca-Cola has renewed its sponsorship of the Tour Championship in a deal that runs through the 2027 tournament and signed a five-year agreement to keep Coca-Cola as the…
Golf

US telecoms group AT&T is ending its sponsorship of the PGA Tour event, the Byron Nelson, at the end of the year, as reported by Golfweek
Golf

Information technology company CDW has signed as the ‘Official IT Services Supplier’ to the 2023 Ryder Cup.
Golf

The PGA Tour has signed a four-year sponsorship deal with Bushmills Irish Whiskey. Bushmills has been named as the “Official Whiskey of PGA Tour and PGA Tour Champions”. 
Golf

Korean luxury car brand Genesis has been announced as the presenting sponsor of the inaugural Korea Championship, a new golf event that will be co-sanctioned by the DP World Tour and the Korea Professional…
Basketball

SportBusiness Sponsorship talks to Corey Plummer, chairman and chief executive of Olympic Entertainment Group and OlyBet, about the company's sponsorship deals with the NBA, NHL and DP World Tour.
Golf

OlyBet's 'Official Betting Operator' deal with the DP World Tour marks a new stage in the tour's development of betting sector rights. Matthew Glendinning reports.
Golf

The US Women’s Open’s landmark presenting sponsorship deal with ProMedica has been ended after just one year amid the US healthcare organisation’s financial difficulties. T
Golf

Private aviation company NetJets has renewed its sponsorship agreement with golf’s PGA Tour.
Golf

TMRW Sports has announced a multi-year deal with digital growth consultancy and technology services company Next League to work on TMRW Sports' tech-infused team competition, TGL
Golf

The DP World Tour has named OlyBet, a subsidiary of Olympic Entertainment Group AS, as its first-ever ‘Official Betting Operator’ in Europe in a two-year sponsorship.
Golf

The PGA of America has appointed global sports marketing agency Legends to spearhead its go-to-market strategy and sales execution for new sponsorships
Golf

The PGA Tour and the Players Championship have announced Comcast Business as a sponsor of the Players Championship through 2030