Golf

English golfer Lee Westwood has been dropped by long-time sponsor American multinational courier and logistics company UPS amid his request for a waiver to compete in the Saudi Arabia-backed LIV Golf Invitational…

Event marks unique collaboration between Turner Sports, international partners

Financial services company Investec has furthered its presence in golf with the title sponsorship of the men’s edition of the South African Open Championship.

Global hospitality company Hilton has extended its association with golf’s European Tour group by renewing as an official partner of the DP World Tour and signing on to sponsor the 2023 Ryder Cup.

Dream Finders Homes has become the PGA Tour’s fourth new sponsor for the current season and the professional golf tour’s first-ever official home builder sponsor.

The Saudi-backed LIV Golf Investments has announced a partnership with hospitality provider QuintEvents for all ticketing and hospitality efforts starting for its scheduled inaugural eight-event LIV Golf …

Irish golfer Shane Lowry has signed as a global brand ambassador for Irish technology company Wayflyer

US-based contact centre software company Five9 has signed as a new sponsor of golf’s European Tour in a multi-year agreement.

The Asian Tour and Ladies European Tour have jointly announced the creation of two mixed-gender tournaments as part of a new co-sanctioned series that will launch next month

US-based athletic footwear and apparel brand NoBull has signed a six-year sponsorship deal with the PGA Tour

Outsourcing firm Velocity Global’s official partner deal, announced earlier this month, suggests last year’s changes to the European Tour partnership programme are bearing fruit.

Phil Mickelson continues to count the cost of his inflammatory comments about the PGA Tour and a rival, Saudi Arabia-backed breakaway league by being dropped as the host of The American Express PGA Tour …

Global data company DemandScience has become the ‘Official B2B Sales Pipeline Generation Sponsor of the of the PGA Tour and PGA Tour Champions’ through 2026.

Top golfer Phil Mickelson has lost a long-standing partnership with British-Dutch multinational professional services network KPMG following his recent inflammatory comments about the PGA Tour and proposed…

Biotechnology company Horizon Therapeutic has become title sponsor of the Irish Open golf tournament in a six-year deal engineered through the ‘strategic alliance’ between the DP World Tour and PGA Tou…

Velocity Global, the cloud-based workforce management technology company, has signed as the 'Official Global Work Platform' of the DP World Tour, expanding on its growing presence in world golf over the…

Golf’s French Open will now be known as the Cazoo Open de France after the online automotive retailer acquired the title sponsorship rights.