Golf

The PGA Tour has announced a multiyear marketing relationship with Kingmade Jerky, which designates the product the "Official Jerky and Official Meat Snack of the PGA Tour"

The PGA Tour has signed a new multi-year partnership with daily fantasy game platform DraftKings

US financial services company Mastercard has agreed a three-year partnership with the Women’s British Open, adding to its long-standing backing of men’s golf major The Open.

European golf is embracing the mobile phone as a “critical” fan engagement and context-based marketing tool, according to Michael Cole, chief technology officer of the European Tour & Ryder Cup Europe.

Sunglasses and eyewear manufacturer Maui Jim has agreed a partnership with golf organisation the European Tour

BMW is ending its title sponsorship of the BMW Championship, one of the PGA Tour's three FedEx Cup Playoff events

Los Angeles-based organisational consultancy Korn Ferry has replaced Web.com as the title sponsor of the PGA Tour’s golf developmental circuit.

Golf’s European Tour has extended its long-running partnership with electric vehicle manufacturer Club Car. The two parties have signed a new four-year partnership.

Women's golf property aligns with national network of private destination golf resorts

The PGA Tour has signed a multi-year marketing partnership with California-based organic meal delivery provider Trifecta

The PGA Tour has signed a new partnership with Meiomi Wines. Under the deal, Meiomi will be designated as the Official Wine of the PGA Tour and PGA Tour Champions

Estrella Damm, the premium lager brand of the Spanish brewing company Damm, has become the new title sponsor of European Tour golf tournament the Andalucía Masters under a five-year deal that will boost …

Golf’s European Tour has agreed a three-year partnership with vehicle rental and mobility company Enterprise Rent-A-Car.

The PGA of Australia has extended its partnership with Coca-Cola Amatil (CCA) for another three years until 2021

UK-based golf retailer American Golf has entered into a partnership with the European Tour

Financial services firm Wells Fargo has secured a five-year agreement with tournament host organisation Champions for Education to extend its title sponsorship of the Wells Fargo Championship PGA Tour…

Beer brand Corona Premier has signed a multi-year deal to sponsor the US Open golf tournament