Golf

Swiss watchmaker Omega has extended its title sponsorship of European Tour golf tournament the Dubai Desert Classic.

Golf’s Asian Tour has extended its partnership with Danish shoe manufacturer Ecco.

Chinese conglomerate HNA Group has been unveiled as the title sponsor of the Open de France golf tournament.

German automotive company Porsche has extended its title sponsorship of the European Open golf event, which will relocate to Hamburg in Germany next year.

The St Andrews Links golf course has entered into a partnership with Japanese apparel firm TSI Holdings.

French IT services company Atos is set to become the first ever sponsor of the new European Championships after being named as the preferred bidder for timing, scoring and results for events being staged in Glasgow, Scotland, during the inaugural edition of the multi-sport event in 2018.

Swiss watchmaker Rolex will increase its investment in sponsoring golf's European Tour with the launch next year of the seven-event Rolex Series.

South Korean conglomerate CJ Corporation’s 10-year title investment in a new PGA Tour tournament in South Korea is a signal of intent for the brand’s international expansion plans.

Swiss watchmaker Tag Heuer has entered into a partnership with the PGA of Australia, through which it will sponsor two of the country’s leading golf tournaments.

The Ladies Professional Golf Association has unveiled sports apparel and accessories brand McKayson as the title sponsor of the New Zealand Open tournament, which will become an LPGA Tour event from next year.

US refining, marketing and transportation company Marathon Petroleum has agreed a deal with the Ladies Professional Golf Association to become a global partner of the 2021 edition of the Solheim Cup team tournament.

Taiwanese electronics company Acer has extended its backing of the ShopRite LPGA Classic golf tournament as part of its wide-ranging partnership with the Ladies Professional Golf Association.

The World Cup of Golf has recruited automotive manufacturer Mercedes-Benz as a premium partner and official vehicle of this year’s tournament at Kingston Heath Golf Club in Melbourne.

Japanese non-profit organisation ISPS Handa has agreed a deal to title sponsor this year’s World Cup of Golf, which will be staged at Kingston Heath Golf Club in Melbourne, Australia from November 23-27.

French vodka brand Grey Goose has renewed its partnership with the US golf organisation the PGA Tour.

The Ladies Professional Golf Association has named Bank of Hope, the largest Korean-American bank in the US, as the new title sponsor of its Founders Cup event.