Football
SeatGeek takes naming rights to Chicago Fire stadium
Mobile-focused ticket platform SeatGeek has signed its first naming rights deal through a partnership with the home stadium of Major League Soccer team Chicago Fire, which will now be known as SeatGeek Stadium.
Reale Seguros backs Copa del Rey final
Insurance company Reale Seguros has agreed a deal to sponsor this Saturday’s Copa del Rey final between Spanish LaLiga football teams Sevilla and Barcelona.
Roma grants fans more transport options with Zig Zag deal
Italian Serie A football club AS Roma has agreed a partnership with Zig Zag to further enhance travel options for fans heading to its Stadio Olimpico on match days.
Athletic Bilbao renews Euskaltel deal
Spanish LaLiga football club Athletic Bilbao has extended its partnership with telco Euskaltel.
Ceará signs shirt sponsor for Serie A return
Newly-promoted Campeonato Brasileiro Serie A football team Ceará has signed a shirt sponsorship deal with telco Algar Telecom.
Umbro partners with South Africa’s AmaZulu FC
South African Premier Division football team AmaZulu has named UK sportswear manufacturer Umbro as its new kit partner.
Hellas Verona signs new kit partner
Italian Serie A football club Hellas Verona has named sportswear manufacturer Macron as its new kit supplier.
Tottenham extends with betting partner
English Premier League football club Tottenham Hotspur has renewed its partnership with online gaming company Fun88.
Botafogo signs new kit sponsor
Campeonato Brasileiro Serie A football club Botafogo has agreed a kit sponsorship deal with vehicle battery manufacturer Baterax.
Umbro returns as Huddersfield kit partner
English Premier League football club Huddersfield Town has named UK sportswear manufacturer Umbro as its new kit supplier.
Manchester City signs up Korean partner
Korean gaming company Nexon has entered into a partnership with English Premier League football club Manchester City.
Tedi upgrades to become Hertha Berlin’s main sponsor
European retail store chain Tedi has upgraded its partnership with Hertha Berlin to become the main sponsor of the German Bundesliga football club.
Arsenal linked to Adidas kit deal
English Premier League football club Arsenal is in talks with German sportswear manufacturer Adidas over a lucrative new kit deal, according to reports.
UnionPay to sponsor International Champions Cup
Chinese financial services provider UnionPay has agreed a deal to sponsor the Singapore leg of the 2018 International Champions Cup pre-season football tournament.
France’s Women’s World Cup secures first national supporter
Chemicals and advanced materials manufacturer Arkema has agreed a deal to become the first national supporter of next year’s Fifa Women’s World Cup in France.
Tinder signs first major sports deal with Manchester City
Dating app Tinder has partnered with English Premier League football club Manchester City in a deal that marks its first major sponsorship deal with a sports team.
Russian Railways becomes latest World Cup sponsor
Russian Railways has today (Thursday) been unveiled as an official European supporter of this year’s Fifa World Cup national team football tournament, which will take place in its home country.
PlayStation backs MLS esports competition
PlayStation, the video game brand of Japanese consumer electronics company Sony, has been named as the presenting sponsor of the inaugural eMLS Cup, the new esports competition for North America’s Major League Soccer.