Football
Estrella Damm steps up as global Barcelona partner
Catalan beer brand Estrella Damm has upgraded its association with Barcelona by becoming a global partner of the Spanish LaLiga football club.
Yanmar renews backing of AFF Suzuki Cup
Japanese heavy equipment manufacturer Yanmar has extended its sponsorship of the AFF Football Championship, a national team tournament organised by the Asean Football Federation.
Philco adds Atlético Paranaense to sponsorship portfolio
Consumer electronics company Philco has signed a shirt sponsorship deal with Campeonato Brasileiro Serie A football club Atlético Paranaense.
Stuttgart signs new kit partner
German Bundesliga football club VfB Stuttgart has entered into a partnership with sportswear manufacturer Jako.
Boca Juniors add new shirt sponsor
Energy company Axion has signed a shirt sponsorship deal with Argentinian Superliga football club Boca Juniors.
FAI signs youth-focused Maldron Hotels deal
The Football Association of Ireland has agreed a sponsorship deal with Maldron Hotels.
Chinese brands and the World Cup: Interview with Paul Fox, chief executive, Letou
Nike seals Chinese Super League extension
US sportswear company Nike has confirmed a 10-year extension of its partnership with football’s Chinese Super League.
Nissan partners up with Argentine Football Association
The Argentine Football Association has entered into a partnership with Japanese automotive manufacturer Nissan.
Seat becomes top-tier sponsor of Spanish Football Federation
The Spanish Football Federation (RFEF) has agreed a sponsorship deal with Spanish automotive manufacturer Seat.
Crystal Palace nets Puma kit deal
German sportswear manufacturer Puma has signed a kit supplier partnership with English Premier League football club Crystal Palace.
Atlético Mineiro lands new shirt sponsor
Campeonato Brasileiro Serie A football club Atlético Mineiro has signed a shirt sponsorship deal with telco America Net.
Boca joins Qatar Airways’ sponsorship set
Argentinian Superliga football club Boca Juniors has signed a shirt sponsorship deal with Qatar Airways.
Wolves sign Adidas kit deal for Premier League return
Newly-promoted English Premier League football club Wolverhampton Wanderers has named German sportswear manufacturer Adidas as its new kit supplier.
Köln renews with stadium naming-rights partner
German football club FC Köln has signed an extension to its stadium naming-rights deal with energy company RheinEnergie just days after its relegation from the top-tier Bundesliga was confirmed.
Nike set to extend Chinese Super League deal – reports
US sportswear company Nike has agreed a deal to extend its kit partnership with club football competition the Chinese Super League, according to multiple reports.
Philco agrees shirt sponsorships with Santos, Paraná
Consumer electronics company Philco has agreed a shirt sponsorship deal with Santos, while it has also partnered with fellow Campeonato Brasileiro Serie A football team Paraná.
Manchester City set WSL first with sleeve sponsor
English Women’s Super League football team Manchester City has set a first for the competition by naming direct selling company QNet as its new sleeve sponsor.