Cycling
Lotto rides again in UCI World Tour with Soudal
The Belgian national lottery has signed a six year extension to its title sponsorship of the Lotto-Belisol UCI World Tour cycling team, which will also have a new co-naming partner from 2015.
Dutch lottery set to secure future of Team Belkin
UCI World Tour cycling squad Team Belkin has secured its long-term future with the Dutch national lottery and retail company BrandLoyalty set to agree deals to sponsor the team, according to Dutch newspaper De Telegraaf.
Etixx takes on title sponsor rights at Omega Pharma Quick-Step
UCI World Tour cycling team Omega Pharma Quick-Step has sealed a two-year extension to its title sponsorship agreement that will see it take on a new name from the 2015 season.
Vaudoise consolidates with Tour de Suisse renewal
Swiss insurance company Vaudoise Insurance this month renewed its Presenting Sponsorship of cycling’s Tour de Suisse in a three-year deal, from 2015 to 2017.
Team NetApp – Endura supports growth plans with new title sponsor
German ProContinental cycling outfit Team NetApp – Endura has agreed a five-year deal for cooktops and cooktop extractor systems manufacturer Bora to become its new title sponsor from the 2015 season as it targets a place in the elite WorldTour.
Tour of Britain secures first title partner
UK insurance company Friends Life has struck a deal with the British Cycling organisation to become the first title sponsor of the Tour of Britain race.
Garmin-Sharp poised for naming sponsor switch
UCI ProTour cycling team Garmin-Sharp has said it will change its naming sponsor arrangements in 2015.
Trek Factory Racing gets connected with Samsung
Korean multinational electronics firm Samsung has agreed a global partnership with bicycle manufacturer Trek Bicycle and its UCI ProTour cycling team Trek Factory Racing that will run through 2015.
Avanti on board with New Zealand for Glasgow 2014
Cycle brand Avanti has agreed a deal to become the official bike supplier of the New Zealand Olympic Committee.
Tour de Suisse title sponsor extends deal
Insurance company Vaudoise has extended its title sponsorship of the Tour de Suisse after the InfrontRingier sports and entertainment agency took control of the organisation and marketing of the cycling event.
Specialized Women on board for La Course
Cycling manufacturer Specialized Women has agreed a sponsorship deal for the new La Course by Le Tour de France event with the one-day race’s organiser Amaury Sport Organisation.
Bianchi: Targeted sales from top-level cycling deals
Performance bicycle manufacturer Bianchi is targeting a set demographic through its sponsorship deals with the UCI WorldTour Belkin Pro Cycling Team and UCI Continental Circuits Androni Giocattoli-Venezuela Team.
Trek Factory Racing joins forces with PeopleForBikes
UCI ProTour cycling team Trek Factory Racing has announced it will partner with the PeopleForBikes movement for the remainder of the 2014 international race season.
Subaru Australia on board for Tour Down Under
The Australian arm of Japanese automotive manufacturer Subaru has signed a three-year deal to become the vehicle sponsor of UCI ProTour cycling event the Tour Down Under.
Bianchi backs ProTour team after Belkin exit
Racing bikes manufacturer Bianchi has reaffirmed its commitment to Team Belkin for 2015, providing the UCI ProTour cycling squad can find a new title sponsor.
ProTour team launches crowd funding drive to aid sponsor search
UCI ProTour cycling squad Team Belkin has taken the unusual move of turning to crowd funding to drive its search for a new title sponsor.
Buxton in the saddle for Tour de France’s Grand Départ
Nestlé Waters’ Buxton brand has reached an agreement to sponsor the first three stages of this year’s Tour de France.
Belkin exit leaves ProTour team on hunt for new main sponsor
UCI ProTour cycling outfit Team Belkin is on the lookout for a new title sponsor after American consumer electronics company Belkin announced it would not extend its deal beyond the 2014 season.