Cricket
WICB secures Nagico as naming sponsor for Regional Super50
The West Indies Cricket Board has announced Caribbean insurance group Nagico as the new title sponsor for its Regional Super50 limited-overs tournament under a three-year deal.
Direct Trade Supply strikes Big Bash deal with Perth Scorchers
Direct Trade Supply has reached a deal to become the major partner of Perth Scorchers for the forthcoming Big Bash League Twenty20 cricket tournament.
Ageas secures long-term naming rights at Hampshire’s home
English county cricket club Hampshire has announced a five-year extension to its stadium naming rights deal with insurance group Ageas UK.
Nepal secures Singa backing ahead of World Twenty20 debut
Singapore-based manufacturing company Singa Steel has signed a three-year sponsorship agreement with the Cricket Association of Nepal.
Melbourne Stars complete Big Bash sponsorship roster
Australian online pharmacy Chemist Warehouse has agreed a two year deal with the Melbourne Stars, with the Big Bash League Twenty20 cricket franchise completing its sponsorship roster for the forthcoming season.
Sydney’s Big Bash teams boosted by new deals
Australian Twenty20 cricket franchises Sydney Thunder and Sydney Sixers have secured new sponsorship deals for this season’s Big Bash League.
Star makes further inroads into Indian cricket with fresh BCCI deal
The Board of Control for Cricket in India has awarded the sponsorship rights to the national team for the period spanning January 1, 2014 through March 2017 to Star India – a move that further strengthens the media group’s presence in Indian cricket.
T.M. Lewin set for extended spell with ECB
London-based tailor T.M. Lewin has extended its partnership with the England and Wales Cricket Board for a further three years.
County champion Durham secures Gray Nicolls deal
English county cricket club Durham has agreed a kit deal with cricket apparel and equipment manufacturer Gray Nicolls covering the next three domestic seasons.
BCCI downgrades asking price for Team India sponsorship
The Board of Control for Cricket in India (BCCI) has significantly reduced the base price in its search for a new main sponsor, but has denied the move is undervaluing the Indian national team brand.
Cricket Australia raises a glass to Hardys partnership
Wine producer Hardys has agreed a deal with Cricket Australia to become a silver sponsor of the governing body for the next three years.
Royal London seals one-day cricket deal with ECB
UK mutual life and pensions company Royal London has agreed a four-year deal with the England and Wales Cricket Board to become the title sponsor of the national governing body’s one-day cricket competitions from 2014.
Bartercard teams up with Melbourne Renegades
Australian goods and services trading company Bartercard has announced a one-year sponsorship deal with Melbourne Renegades for the third season of the Big Bash League Twenty20 cricket tournament.
Marston’s toasts decade with English cricket
Marston’s brewery has extended its commercial agreement as the official beer of the England cricket team until 2017.
Sri Lanka Cricket smartens up with Hameedia
Sri Lankan menswear brand Hameedia has been appointed as the official formal clothing sponsor of Sri Lanka’s national cricket team.
Cricket New South Wales drinks to CUB deal
Carlton & United Breweries has expanded its association with Australian cricket by agreeing a three-year deal to sponsor the domestic game in New South Wales.
Bartercard ups sports portfolio with Cricket Victoria deal
Australia’s Cricket Victoria governing body has agreed a deal under which goods and services trading company Bartercard will become the main sponsor of Victorian Premier Cricket for the next three seasons.
SMT Shipping extends with Dutch cricket board
The Royal Dutch Cricket Association (KNCB) has extended its sponsorship deal with SMT Shipping for another year.