Cricket

Cricket

During the 2018-19 Big Bash, dog food brand Nature’s Gift leveraged its rights as an official partner of the Sydney Sixers via a three-stage activation linking dogs and cricket.
Australian Rules Football
Events

Organisers of this year's Wuhan Open WTA Tour event, pencilled for October 19 to 25, told Agence France Presse that it will be "hugely symbolic" in terms of the city's fight against Covid-19 should it…
Cricket
Sponsorship & Marketing

The Indian Premier League’s governing board has announced it will meet this week to review the IPL’s sponsorship deals with Chinese companies following a border skirmish between India and China.
Cricket
Sponsorship & Marketing

The Board of Control for Cricket In India (BCCI) has moved to reiterate its commitment to its association with Chinese mobile phone brand Vivo, amid rising political tension between India and China
Cricket
Media

Sri Lanka Cricket has again been forced into extending its global media-rights invitation to tender process, amid reports of concerns from bidders over the status of its scheduled series against India
Cricket

Coca-Cola India leveraged its 2019 ICC Cricket World Cup sponsorship in the Indian market with a 100-day, multi-phase activation programme.
Cricket
Events

The Indian cricket team's upcoming tours of Sri Lanka, in June, and Zimbabwe, in August, have been called off due to the Covid-19 threat - ESPNCricinfo
Cricket
Sponsorship & Marketing

Fast food restaurant chain KFC has extended its sponsorship of Cricket South Africa (CSA) across three pillars of the game in the country
Cricket
Sponsorship & Marketing

The International Cricket Council is permitting prominent front-of-shirt sponsors during test matches for the first time as part of its Covid-19 response
Cricket
Events

Russian Grand Prix organisers Rosgonki said they are open to hosting back-to-back races in Sochi this season adding to the F1 calendar shortened due to the Covid-19 pandemic
Baseball
Esports

The Singapore-based Global Esports Federation has appointed a Brand, Marketing, Commercial and Communication Commission featuring an array of experienced sports industry executives
Cricket
Esports

Formula One will not cancel a race this season even if a driver tests positive for Covid-19, series chief executive Chase Carey has said - BBC
Baseball
Events

Japanese football's J-League is to resume first division matches on July 4, with the second and third divisions starting on June 27. Matches will be played behind closed doors
Cricket
Esports

Sri Lanka's government has scrapped its plans for a new $40m cricket stadium after warnings from former national team cricketers that it would end up a 'white elephant' - Channel News Asia/AFP
Aussie Rules

Australia's four biggest rights-holders – the AFL, NRL, Cricket Australia and Rugby Australia – will generate approximately A$188.5 (€111.5m/$122.9m) in central sponsorship revenue in 2020, across a total of 115 deals.
Basketball
Events

Hyundai is ending its sponsorship of the Australian A-League after this season, according to the Sydney Morning Herald
Cricket
Sponsorship & Marketing

South African telco BitCo Telecoms has signed as the official internet service provider of Cricket South Africa (CSA) and the Proteas men's national team for the next five years
Cricket
Sponsorship & Marketing

The England and Wales Cricket Board (ECB) has been left searching for a new principal sponsor after optician brand Specsavers opted not to renew its contract