Basketball
NBA nets long-term ExxonMobil partnership
Multinational oil and gas company ExxonMobil has entered into a multi-year marketing partnership with the North American NBA basketball league.
Galatasaray nets new jersey sponsor
Turkish Süper Ligi basketball team Galatasaray has agreed a jersey sponsorship deal with betting operator Nesine.
Gerflor signs up with LNB
Flooring manufacturer Gerflor has struck up a partnership with the French National Basketball League (LNB).
Basketball Bundesliga duo partner with Allianz, SAP
German Basketball Bundesliga (BBL) clubs Ratiopharm Ulm and Bayern Munich have agreed premium partnerships with financial services group Allianz and software company SAP, respectively.
Newcastle Eagles shop for new sponsors
British Basketball League team the Newcastle Eagles has agreed sponsorship deals with local shopping centres intu Metrocentre and intu Eldon Square for the 2016-17 season.
Italian basketball team nets Fiat as title sponsor
Automotive giant Fiat has agreed a deal to become the title sponsor of Italian Lega Basket Serie A basketball team Torino.
Euroleague banks regional partnership in Turkey
Turkish banking group Odeabank has entered into a regional partnership with Euroleague Basketball, which operates continental club competitions in Europe.
Uber makes Monumental deal for Washington, D.C. market
App-based taxi network Uber has signed as the Exclusive Ride-Sharing Partner of the Washington Capitals, Washington Wizards and Verizon Center under a three-year deal, from mid-2016 to mid-2019.
Tempobet rises to Germany’s EuroLeague challenge
Euroleague Basketball has signed online sportsbook Tempobet as the Official National Betting Partner in Germany, from 2016-17 to 2018-19, for both EuroLeague and EuroCup competitions – the fifth such regional agreement made by EuroLeague with an online betting company.
Orange signs up Belgian basketball for brand launch
Telecommunications company Orange has chosen basketball for its first sponsorship agreement in Belgium in order to support the brand’s launch in the market.
Tencent enhances Fiba association with global sponsorship deal
The International Basketball Federation (Fiba) has strengthened its relationship with Tencent by agreeing a nine-year global sponsorship deal with the Chinese internet company.
NBA’s 76ers eschew naming rights strategy for new training complex
Toyota, NovaCare Rehabilitation, Virtua, NFI and Kimball Office have each signed on as founding partners of NBA basketball franchise the Philadelphia 76ers’ new training complex.
NBA’s Bucks become latest sports team to partner with Uber
NBA basketball franchise the Milwaukee Bucks has agreed a partnership with transportation company Uber.
Newcastle Eagles swoop for main sponsor renewal
British Basketball League team the Newcastle Eagles has extended its partnership with construction company Esh Group, its main sponsor.
Macron to title sponsor Italian basketball’s Supercoppa
Italian sportswear manufacturer Macron has signed on as the title sponsor of this year’s Supercoppa, an annual domestic basketball event.
Basketball Bundesliga nets betting partner
Online betting company Tipbet has entered into a partnership with the German Basketball Bundesliga (BBL), the top-tier club competition in the country.
Deutsche Telekom retains connection to Bonn’s BBL team
Telecommunications company Deutsche Telekom has extended its title sponsorship deal with the German Basketball Bundesliga club based in its home city of Bonn.
Orange dials up Belgian basketball sponsorship
French telecommunications company Orange has signed up as the main sponsor of the Belgium men’s and women’s national basketball teams and the top-tier Pro-League club competition.