Basketball
Sheffield Sharks haul in title sponsorship deal
Haulage and logistics company DBL Logistics has agreed a title sponsorship deal with British Basketball League team the Sheffield Sharks.
Revamped structure opens ‘new era’ of growth for Fiba
The International Basketball Federation (Fiba) expects to at least double its sponsorship revenues in the first cycle of its recently-revamped sponsorship structure for national team matches, and to enjoy substantial cycle-on-cycle growth, through to 2031.
Revamped structure opens ‘new era’ of growth for Fiba
The International Basketball Federation (Fiba) expects to at least double its sponsorship revenues in the first cycle of its recently-revamped sponsorship structure for national team matches, and to enjoy substantial cycle on-cycle growth, through to 2031.
MHP re-ups with local Basketball Bundesliga team
Porsche-owned consultancy firm MHP has renewed its title deal with German Basketball Bundesliga (BBL) club Riesen Ludwigsburg as teams continue to rely on local companies for their top deals.
Nike returns to German basketball with BG Göttingen
US sportswear firm Nike has agreed a two-season kit partnership with German Basketball Bundesliga club BG Göttingen.
Philadelphia 76ers set major league first with StubHub jersey deal
The Philadelphia 76ers have today (Monday) become the first franchise in North American major league sport to adopt jersey sponsorship after agreeing a deal with online ticket exchange StubHub.
Euroleague signs snack partner, agrees Final Four deal with bookmaker
Euroleague Basketball, the governing body of continental club competitions in Europe, has entered into partnerships with baked goods company Chipita and Russian bookmaker Fonbet.
Turkish basketball league nets healthcare partner
The Turkish Basketball Federation has agreed a partnership with the Memorial healthcare group.
Spalding commits to Euroleague with long-term extension
US basketball equipment supplier Spalding has renewed its partnership with Euroleague Basketball, the organisation which oversees continental club competitions in Europe.
Ford formalises NBA partnership in Africa
Car manufacturer Ford has sealed a partnership with the North American NBA basketball league that will span Africa.
NBA sets out restrictions for jersey sponsorship
The NBA will impose restrictions on the types of jersey sponsorships that will be allowed in the North American basketball league, according to US sports broadcaster ESPN.
Basketball Bundesliga club extends with title sponsor
MHP, a company specialising in IT and process consulting for the automotive and manufacturing sectors, has renewed its title sponsorship agreement with German Basketball Bundesliga (BBL) club MHP Riesen Ludwigsburg.
Mitchell & Ness upgrades NBL deal
US sportswear manufacturer Mitchell & Ness has enhanced its partnership with Australia’s National Basketball League.
Basketball Bundesliga club extends with jersey sponsor
Gas and electricity company Stadtwerke Tübingen has extended its partnership with German Basketball Bundesliga club Tigers Tübingen.
Basketball Bundesliga club extends with top-tier sponsor
German Basketball Bundesliga club Mitteldeutscher has extended a sponsorship deal with national gas supplier Mitgas.
Molten Sports secures title sponsorship rights for BBL season finale
Sports equipment and product distributor Molten Sports has secured the title sponsorship rights for the 2016 British Basketball League (BBL) and Women’s BBL Play-Off Finals.
NBA outlines revenue target for jersey sponsorship programme
National Basketball Association commissioner Adam Silver has said the North American league projects that its decision to implement jersey sponsorship for the 2017-18 season will be worth around $100m (€89.2m) per year.
NBA opens up to jersey sponsorship with three-year trial
The National Basketball Association (NBA) has today (Friday) confirmed that it will permit the sale of jersey sponsorships, beginning with the 2017-18 season, as part of a three-year pilot program.