The Basketball Australia governing body has agreed a deal for Virgin Australia to become the official airline partner of the Women’s National Basketball League.

National Basketball Association (NBA) franchise the Philadelphia 76ers have agreed a multi-year, multi-platform partnership with Parx Casino.

The Charlotte Bobcats have agreed a three-year deal, from 2013-14 to 2015-16, for Technocom Business Systems to become the National Basketball Association (NBA) franchise’s new technology provider, according to the Charlotte Business Journal.

C Spire Wireless has signed a three-year extension to its partnership with National Basketball Association (NBA) side the Memphis Grizzlies.

National Basketball Association (NBA) superstar LeBron James has signed a deal with internet provider Tencent to promote the Chinese version of the NBA2K video games.

Airport operator Fraport has signed a long-term extension to its naming rights partnership with Frankfurt-based German Basketball Bundesliga club the Skyliners.

German Basketball Bundesliga club BBC Bayreuth has secured its first naming rights partner in 18 years, with current partner Medi upgrading its relationship with the team.

Vodafone has agreed a deal to become a national supporter for Spain’s hosting of the 2014 FIBA World Cup.

NTV Plus has secured the Russian broadcast rights to Spain's Liga Endesa basketball division in a deal until the end of the 2013-14 season. 

CFE Federal Credit Union has expanded its relationship with the University of Central Florida by securing the naming rights to its UCF Arena in a seven-year deal.

Australian commercial broadcaster Ten Network is in talks to renegotiate a rights deal for the National Basketball League, the sport’s top division in Australia.

Airtel has reached an agreement with the Federation of Uganda Basketball Association to continue its title sponsorship of the FUBA National Basketball League.

DirecTV Sports and its Root Sports regional sports network has agreed a multi-year rights deal with the Mountain West US college sports conference.

TURKISH DOMESTIC APPLIANCES brand Beko has paid a fee increase of about 67 per cent to renew its Presenting Sponsor rights to International Basketball Federation (Fiba) World and European national team…

THE CHINESE APPAREL brand Li Ning will supply technical apparel for all Chinese Basketball Association (CBA) league clubs for five seasons with immediate effect from the 2012/13 season onwards

AMERICAN EXPRESS, Barclays Center, and the Brooklyn Nets have entered into a multi-tiered, five-year alliance making American Express the official credit card of Barclays Center and the Brooklyn Nets and…

OFF THE BACK of recent additions to its extensive basketball sponsorship portfolio in the US, Korean automotive giant Kia has signed on as presenting sponsor of the 2011 FIBA Asia Championships to be held…