Basketball
Brazilian Basketball Confederation teams up with Motorola
The Brazilian Basketball Confederation (CBB) has agreed a sponsorship deal with US telecommunications company Motorola.
Scotiabank sets new benchmark with arena naming-rights deal
Canada-based banking group Scotiabank has acquired naming rights to the Air Canada Centre, home of NBA basketball franchise the Toronto Raptors and NHL ice hockey team the Toronto Maple Leafs, as part of a lucrative 20-year deal.
NBA extends with hotel partner Marriott
Hotel company Marriott International has extended its partnership with North America’s NBA basketball league.
NBL extends Europcar partnership
The Australian National Basketball League (NBL) club competition has extended its partnership with car rental company Europcar.
Sharecare takes Hawks jersey sponsorship through wide-ranging deal
NBA basketball franchise the Atlanta Hawks has signed a multi-year jersey sponsorship deal with digital healthcare company Sharecare.
Milwaukee Bucks strike jersey deal with Harley-Davidson
NBA basketball franchise the Milwaukee Bucks has agreed a jersey sponsorship deal with motorcycle manufacturer Harley-Davidson.
Peak extends backing of Basketball Australia
Chinese sportswear manufacturer Peak has extended and expanded its partnership with the Basketball Australia national governing body.
Denver Nuggets sign jersey sponsor
NBA basketball franchise the Denver Nuggets has named financial services company Western Union as its first jersey sponsor.
Detroit Pistons join NBA’s jersey sponsor set
NBA basketball franchise the Detroit Pistons has agreed a jersey sponsorship deal with Michigan-headquartered financial services company Flagstar Bank.
American Express: Building brand loyalty and customer acquisition through sport
The world’s fourth-largest general-purpose card network uses sponsorship of major sports properties in the US to provide its card members with ticket offers and money-can’t-buy experiences.
KeyBank signs long-term deal with NBA’s Pacers
NBA basketball franchise the Indiana Pacers has signed US financial services company KeyBank as its official banking partner.
Rexona partners with EuroBasket, Turkish national side
Unilever-owned antiperspirant brand Rexona has agreed deals to sponsor this year’s EuroBasket national team basketball tournament and the Turkish national side.
American Express signs second NBA extension
Payment services brand American Express has signed an extension to its marketing partnership with the National Basketball Association (NBA), continuing as the Official Card of the NBA, WNBA and the NBA G League, the official minor league organisation, from 2017-18.
NBA China lands insurance partner
The Chinese division of North American basketball league the NBA has entered into a partnership with insurance company Manulife-Sinochem.
Toronto Raptors join NBA’s jersey sponsorship set
The Toronto Raptors have today (Thursday) become the ninth franchise in North American basketball league the NBA to agree a jersey sponsorship deal through an expanded agreement with existing partner Sun Life Assurance.
Amazon links up with French basketball league
E-commerce giant Amazon has entered into a partnership with France’s National Basketball League (LNB).
Euroleague teams up with DraftKings
Euroleague Basketball, which organises continental club competitions in Europe, has become the latest partner of daily fantasy sports operator DraftKings.
Caisse d’Epargne extends French basketball partnership
Savings bank Caisse d’Epargne has renewed a partnership with the FFBB, the governing body of basketball in France.