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KeyBank signs long-term deal with NBA’s Pacers

NBA basketball franchise the Indiana Pacers has signed US financial services company KeyBank as its official banking partner.

The five-year partnership agreement will also see the Pacers’ Bankers Life FieldHouse lower-level suites be renamed the KeyBank Suite Level.

Intersport, KeyBank's sponsorship agency of record, negotiated the deal on behalf of the company. Financial terms of the agreement have not been disclosed.

KeyBank will also benefit from permanent signage in the field-house, an in-game digital presence, the continuation of the ‘Deal or No Deal’ time-out contest, three ATM cash points on site, as well as in-market promotions that involve register-to-win contests and player appearances.

KeyBank, which also became the official partner of Women’s NBA basketball team the Indiana Fever, will be promoted as the banking home of the Pacers.