Sharecare takes Hawks jersey sponsorship through wide-ranging deal

NBA basketball franchise the Atlanta Hawks has signed a multi-year jersey sponsorship deal with digital healthcare company Sharecare.

The Atlanta-based company’s logo will feature on the left chest area of the team’s jerseys from the start of the 2017-18 season.

As part of the agreement, the Hawks and Sharecare will launch the Sharecare Movement, which will seek to make Atlanta and state of Georgia one of the healthiest areas in the country.

From October, Sharecare will offer Georgia residents special access to its new comprehensive digital platform, which allows people to easily control and manage their health.

Hawks chief executive Steve Koonin said: “While the patch is at the epicentre of our partnership, this is about much more than just logo placement on a jersey. It was critically important to us to partner with an Atlanta-based company whose brand had outstanding values and a positive mission like Sharecare.”

The Hawks will work with Sharecare to launch pop-up health engagements and co-branded digital and social campaigns, and introduce wellness programmes.

Sharecare will also receive brand exposure at the Hawks’ Philips Arena on game days through the new Sharecare section, where fans who actively participate in the new movement can be rewarded with free tickets.

Healthy food choices will also be made available at the arena, while ergonomic chairs for the team bench will be launched during the 2018-19 season.

Sharecare will also become the presenting sponsor of the Atlanta Hawks Radio Network and will create content that will air on Fox Sports television broadcasts.

The Hawks become the 13th NBA franchise to sign up a jersey sponsor for the 2017-18 season. The NBA announced in April 2016 that teams would be permitted to agree jersey sponsorship deals as part of a three-year pilot programme spanning the 2017-18 to 2019-20 seasons.