Detroit Pistons join NBA’s jersey sponsor set

NBA basketball franchise the Detroit Pistons has agreed a jersey sponsorship deal with Michigan-headquartered financial services company Flagstar Bank.

The multi-year deal also names Flagstar as the official banking and mortgage sponsor of the team. Flagstar’s branding will feature on the left chest area of the Pistons’ jerseys.

Flagstar will also serve as the presenting sponsor of the Detroit Pistons Math Hoops community relations platform.

The 2017-18 season will mark the Pistons’ first year at the new Little Caesars Arena, which it will share with Detroit’s NHL ice hockey team, the Red Wings. Flagstar will benefit from digital and static signage throughout the arena, as well as social, television and radio advertising.

Pistons owner Tom Gores said: “This is a dynamic partnership between two organisations committed to building a better Detroit. Beyond putting the Flagstar name on our Pistons jerseys, we will be partnering on an education initiative that will benefit schoolchildren in Detroit. I’m really proud that this is more than just a business and marketing initiative. It’s about working together to support the revitalisation of our city.”

Flagstar Bank president and chief executive, Alessandro DiNello, added: “Thanks to the brand exposure with the Pistons, we will have an unmatched opportunity to tell the story of Flagstar’s transformation to a full-service community bank with a thriving commercial business. And the chance to share crafted solutions for Flagstar customers with Pistons fans through co-branded credit and debit cards and checking accounts built just for them, is truly exciting.”

The Pistons become the 10th NBA franchise to sign a jersey sponsor for the 2017-18 season. The NBA announced in April 2016 that teams would be permitted to agree jersey sponsorship deals as part of a three-year pilot programme spanning the 2017-18 to 2019-20 seasons.