Basketball
Russia’s Winline re-commits to Euroleague Basketball betting sponsorship
Russian online betting firm Winline has extended its sponsorship of Euroleague Basketball until the end of the 2024-25 season
WNBA joins PointsBet portfolio in women’s sports league first
Sportsbook operator PointsBet has become an 'Authorised Gaming Operator' of the Women's National Basketball Association (WNBA)
Motorola signs jersey patch deal with Milwaukee Bucks
Team is third in the NBA to align with the US telecom company
NBA develops new ‘That’s Game’ global brand campaign
New marketing effort spotlights intensity of league's competition, cultural impact
Sportfive to sell BCL’s unified broadcast, sponsorship rights
The Sportfive agency is to sell the Basketball Champions League’s international broadcast and sponsorship rights after being appointed to the role by FIBA ClubCo, the joint entity that manages the rights t…
Hyperice continues basketball land grab with Fiba and LA Sparks sponsorships
Athlete recovery technology brand Hyperice has signed as sponsor of the International Basketball Federation (Fiba) and the LA Sparks WNBA team
Sportfive adds EWE Baskets Oldenburg to German basketball portfolio
The Sportfive agency has stepped up its presence in German basketball by agreeing a deal with Basketball Bundesliga club EWE Baskets Oldenburg
Phoenix Suns, Fanatics strike long-term omnichannel retail partnership
Global sports merchandising giant Fanatics has announced a long-term omnichannel retail partnership with the National Basketball Association's Phoenix Suns
Nets ‘seeking’ major sponsorship upgrade with newfound relevance
The National Basketball Association's Brooklyn Nets are reportedly seeking to upgrade their primary sponsorship assets to capitalize on the team's new-found relevance on and off the court
Big3 ramps up return with Toyota partnership
The Big3 basketball league has secured a commercial boost ahead of its return this summer by partnering with Toyota Motor North America, which has been designated the organization's official vehicle partner.
WNBA, Google secure expansive ESPN-focused partnership
The Women’s National Basketball Association has announced a wide-ranging multiyear partnership with American-based multinational technology giant Google, which has been designated a top-tier WNBA Changemaker s…
Phoenix Suns’ Gorilla signs inaugural US pro sports team mascot apparel deal
The Phoenix Suns' Gorilla has become the first professional sports mascot in the United States to secure an endorsement deal.
Sale of LeBron James card matches industry record
Highly rare card of NBA superstar rises in status as coveted collector item
Thunder seeks new arena naming rights partner
The National Basketball Association's Oklahoma City Thunder is seeking a new arena naming rights partner after Chesapeake Energy Corp
Estate of Kobe Bryant parts ways with Nike
Late NBA superstar's widow unable to reach new deal with brand
Euroleague Basketball selects Kore Software to help drive sponsorship strategy
Euroleague Basketball has chosen Kore Software to help manage its business intelligence and sponsorship strategy
Jeep ‘to exit’ as title sponsor of French basketball’s top tier
US-based automobile manufacturer Jeep has opted to end its agreement with the Ligue Nationale de Basket in which it served as the title sponsor of its top-tier club competition the Pro A, reports L'Équipe.
Suns, FanDuel to open sportsbook inside Phoenix Suns Arena
The National Basketball Association's Phoenix Suns and leading US gaming operator FanDuel will open a retail sportsbook inside Phoenix Suns Arena as part of an expansive agreement.