Basketball
Nets ‘seeking’ major sponsorship upgrade with newfound relevance
The National Basketball Association's Brooklyn Nets are reportedly seeking to upgrade their primary sponsorship assets to capitalize on the team's new-found relevance on and off the court
Big3 ramps up return with Toyota partnership
The Big3 basketball league has secured a commercial boost ahead of its return this summer by partnering with Toyota Motor North America, which has been designated the organization's official vehicle partner.
WNBA, Google secure expansive ESPN-focused partnership
The Women’s National Basketball Association has announced a wide-ranging multiyear partnership with American-based multinational technology giant Google, which has been designated a top-tier WNBA Changemaker s…
Phoenix Suns’ Gorilla signs inaugural US pro sports team mascot apparel deal
The Phoenix Suns' Gorilla has become the first professional sports mascot in the United States to secure an endorsement deal.
Sale of LeBron James card matches industry record
Highly rare card of NBA superstar rises in status as coveted collector item
Thunder seeks new arena naming rights partner
The National Basketball Association's Oklahoma City Thunder is seeking a new arena naming rights partner after Chesapeake Energy Corp
Estate of Kobe Bryant parts ways with Nike
Late NBA superstar's widow unable to reach new deal with brand
Euroleague Basketball selects Kore Software to help drive sponsorship strategy
Euroleague Basketball has chosen Kore Software to help manage its business intelligence and sponsorship strategy
Jeep ‘to exit’ as title sponsor of French basketball’s top tier
US-based automobile manufacturer Jeep has opted to end its agreement with the Ligue Nationale de Basket in which it served as the title sponsor of its top-tier club competition the Pro A, reports L'Équipe.
Suns, FanDuel to open sportsbook inside Phoenix Suns Arena
The National Basketball Association's Phoenix Suns and leading US gaming operator FanDuel will open a retail sportsbook inside Phoenix Suns Arena as part of an expansive agreement.
Warriors, Hawks partner with Clorox
The National Basketball Association's Golden State Warriors have struck a wide-ranging multi-property partnership with cleaning products brand Clorox
Vertu Motors seeks brand exposure in first sports sponsorship deals
New and used car retailer Vertu Motors has signed sponsorship contracts with Yorkshire and Durham County Cricket clubs and basketball team Newcastle Eagles
Molson Coors-Sparks deal is first of its kind in WNBA history
"All-encompassing" beverage deal to showcase full portfolio of brands
FTX strikes $135m Miami arena naming rights deal
Deal is first major venue naming rights pact with a cryptocurrency exchange
PepsiCo formally signs exclusive pact with LeBron James
NBA superstar continues run of large-scale industry pacts by aligning with soft drink and snack giant
Magic name Violet Defense its official UV disinfection partner
Ongoing Covid-19 pandemic helps forge new areas of sports sponsorship
FTX ‘poised’ to secure naming rights to Miami Heat arena
Cryptocurrency exchange FTX is reportedly in talks with Miami-Dade County about securing the naming rights to Miami Heat's stadium, which is currently known as AmericanAirlines Arena
LeBron James, Lakers top NBA jersey sales in US
The National Basketball Association has announced that the Los Angeles Lakers and the team’s superstar LeBron James have topped the league’s jersey sales in the United States during the first half of …