Euroleague Basketball selects Kore Software to help drive sponsorship strategy

(Photo by JEAN-PHILIPPE KSIAZEK/AFP via Getty Images)

Euroleague Basketball has chosen Kore Software to help manage its business intelligence and sponsorship strategy.

Europe’s elite club basketball competition organisers will use the software tool to oversee its sponsor pipeline and multiple sponsorship deals, track availability of inventory, create deals, and manage pricing and contracts.

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