Basketball
Cleveland-Cliffs to replace Goodyear as Cavaliers jersey sponsor
US flat-rolled steel producer Cleveland-Cliffs has upgraded its existing multi-year marketing agreement with the NBA’s Cleveland Cavaliers to a jersey patch sponsorship, starting from next season.
Monumental Sports secures wide-ranging CarMax partnership
Monumental Sports & Entertainment has brought in leading American used car retailer CarMax as the first official used auto retail partner of the National Basketball Association's Washington Wizards an…
Chooks-to-Go signs as global sponsor for Fiba 3×3 World Tour
Filipino food store chain Chooks-to-Go has agreed a deal with the International Basketball Federation (Fiba) to become a global partner of its 3x3 World Tour
NBA to stage preseason games in Japan sponsored by Rakuten
The National Basketball Association is to stage two preseason games in Japan later this year
Data Snapshot: NBA 2021-22
The NBA’s domestic sponsorship portfolio is worth an estimated $694.25m (€625.33m) in 2021-22, up 15 per cent from $602m last season – itself a three-per-cent increase on the $585m valuation of the 2019-20 season.
Basketball Africa League brings in two Senegal-based sponsors
The Basketball Africa League has secured a multifaceted partnership with Senegal’s tourism promotion board, Agence Sénégalaise de Promotion Touristique, and the country’s marketing and tourism initiative, Destin…
WME Sports hires US sports marketing trio
The WME Sports agency has announced three new hires to help grow its US-based sports talent and property representation business
WNBA brings in US Bank to sponsorship portfolio
The Women’s National Basketball Association has secured a wide-ranging multiyear partnership with Minneapolis-based banking institution US Bank, which has been designated a top-tier WNBA Changemaker s…
NBA China strikes deal with Puma
Sportswear brand Puma has struck a “long-term” sponsorship agreement with NBA China.
The brand becomes an official partner of the basketball league in China.
Euroleague Basketball suspends VTB sponsorship, removes Russian teams
Euroleague Basketball has frozen its marketing partnership with Russian state-owned banking group VTB, along with suspending the participation of Russian teams in its competitions
FEB renews with Endesa for another Olympic cycle
The Spanish Basketball Federation (FEB) has renewed its sponsorship agreement with energy company Endesa
Cardless expands NBA presence with Pelicans partnership
The National Basketball Association's New Orleans Pelicans have partnered with financial technology firm Cardless to launch the first team-branded credit card
Excel Sports Management runs Outback Steakhouse college basketball campaign
Australian-themed US restaurant chain Outback Steakhouse has signed up 12 college basketball athletes to strengthen the brand’s presence in US college sports.
Athletes Unlimited brings in EY, Baden Sports to sponsorship portfolio
Athletes Unlimited, the startup network of professional sports leagues, has expanded its sponsorship portfolio ahead of its 2022 basketball and volleyball seasons by bringing in global professional services …
Chicago Bulls sign wide-ranging Klarna partnership
The National Basketball Association's Chicago Bulls have secured a wide-ranging agreement with Swedish fintech company Klarna, which will sponsor the team's practice jersey among other assets.
Chinese University Basketball Association adds two sponsors
The Chinese University Basketball Association has added two more sponsors for this year’s CUBA season, which began in Chengdu last weekend.
Hornets, Coca-Cola extend pact with new Dr Pepper focus
The National Basketball Association's Charlotte Hornets and the Coca-Cola Co
Turkish Basketball Federation extends long-running Infront deal
The Infront agency has signed a four-year extension to its media and sponsorship rights sales agreement with the Turkish Basketball Federation (TBF)