Basketball
NBA China strikes deal with Puma
Sportswear brand Puma has struck a “long-term” sponsorship agreement with NBA China.
The brand becomes an official partner of the basketball league in China.
Euroleague Basketball suspends VTB sponsorship, removes Russian teams
Euroleague Basketball has frozen its marketing partnership with Russian state-owned banking group VTB, along with suspending the participation of Russian teams in its competitions
FEB renews with Endesa for another Olympic cycle
The Spanish Basketball Federation (FEB) has renewed its sponsorship agreement with energy company Endesa
Cardless expands NBA presence with Pelicans partnership
The National Basketball Association's New Orleans Pelicans have partnered with financial technology firm Cardless to launch the first team-branded credit card
Excel Sports Management runs Outback Steakhouse college basketball campaign
Australian-themed US restaurant chain Outback Steakhouse has signed up 12 college basketball athletes to strengthen the brand’s presence in US college sports.
Athletes Unlimited brings in EY, Baden Sports to sponsorship portfolio
Athletes Unlimited, the startup network of professional sports leagues, has expanded its sponsorship portfolio ahead of its 2022 basketball and volleyball seasons by bringing in global professional services …
Chicago Bulls sign wide-ranging Klarna partnership
The National Basketball Association's Chicago Bulls have secured a wide-ranging agreement with Swedish fintech company Klarna, which will sponsor the team's practice jersey among other assets.
Chinese University Basketball Association adds two sponsors
The Chinese University Basketball Association has added two more sponsors for this year’s CUBA season, which began in Chengdu last weekend.
Hornets, Coca-Cola extend pact with new Dr Pepper focus
The National Basketball Association's Charlotte Hornets and the Coca-Cola Co
Turkish Basketball Federation extends long-running Infront deal
The Infront agency has signed a four-year extension to its media and sponsorship rights sales agreement with the Turkish Basketball Federation (TBF)
Chinese University Basketball Association nets new commercial deals
The Chinese University Basketball Association has added Chinese video-sharing platform Bilibili as 'official content creation partner' ahead of its 2022 season
Euroleague Basketball adds MaxBet to premium partner roster
Euroleague Basketball has agreed a deal to add Central and Eastern European gaming operator MaxBet to its portfolio of premium partners
FTX bolsters sponsorship portfolio with Golden State Warriors international rights deal
Cryptocurrency exchange FTX has significantly expanded its sports industry presence with by securing an international rights deal with the National Basketball Association's Golden State Warriors
OL Groupe secures LDLC naming rights deal for new arena
OL Groupe, the owners of French football club Olympique Lyonnais, has signed an arena naming rights agreement with technology retailer LDLC
NBA gains equity in Sportradar as part of expanded new deal
Global sports data company also reports sharply improved quarterly earnings
Deutsche Telekom exits long-term Telekom Baskets Bonn naming sponsorship
Deutsche Telekom will no longer be part of the name of German basketball club Telekom Baskets Bonn from next season as part of an early sponsorship extension
Warriors renew jersey patch deal with Rakuten
NBA team retains its extensive tie with Japanese multinational corporation
San Antonio Spurs hire Legends to sell arena naming rights after AT&T ends partnership
The National Basketball Association's San Antonio Spurs are seeking a new naming rights partner for the first time in 20 years after US telco company AT&T opted to end its long-standing agreement following…