Baseball
MiLB strikes multi-year deal with Stouffer’s
Brand's macaroni and cheese to be served at select ballparks
Pain relief brand Blue-Emu strikes multi-year deal with MLB
Brand to use Hall of Fame catcher Johnny Bench in baseball-themed marketing campaign
Brewers strike revised extension with Molson Coors
With ballpark naming rights ending, brewing giant to gain several other entitlements
Diamondbacks strike broad-based deal with Banner Health
Multiyear agreement includes renaming of team training facilities
Milwaukee Brewers’ Miller Park to be rebranded American Family Field
The home venue of Major League Baseball's Milwaukee Brewers will be officially known as American Family Field as of January 1, 2021
Miami Marlins, Fanatics sign 10-year retail partnership
Global licensed sports merchandise manufacturer and retailer Fanatics has signed a 10-year omnichannel retail partnership with Major League Baseball's Miami Marlins, which significantly extends the availability aâĤ
Braves’ home ballpark officially renamed Truist Park
Ballpark rebranding follows SunTrust-BB&T merger creating new Truist moniker
Mets rename Spring Training facility to Clover Park
Name shift follows Fiserv takeover of First Data. Mets to rename facility address in honor of Hall of Famer Mike Piazza
Atlanta Braves’ SunTrust Park to gain new name
Braves' facility corporate renaming will join a growing group of other such facilities around MLB
Data Snapshot: MLB 2019
Central and venue naming rights deals in Major League Baseball.
MLB sets Theme Night celebrations for 2020 season
League will again work with series of pop culture brands to help drive fan engagement, attendance
MLB, MLBPA sign multiyear video game extension with Sony
New term calls for first-ever expansion of MLB simulation game title to non-PlayStation platforms
Minor League Baseball inks new sponsorship with Nationwide
New multiyear deal with insurer calls for several new content, marketing programs
Rawlings adds official glove rights to MLB relationship
Rawlings to share official glove rights with Wilson next year, take status exclusively in 2021
Brewers look to their past for future image
MLB club revives its iconic "ball-in-glove" logo
Sports unions partner with RedBird Capital in new venture
Players unions of NFL, MLB make unprecedented commercial union with private equity firm
Blue Jays add spring training ground NRs to TD Bank extension
Canadian baseball club the Toronto Blue Jays has extended its agreement with TD Bank to include the naming rights to its spring training venue in Dunedin, Florida
PapPay takes over naming rights at home to Fukuoka SoftBank Hawks
Nippon Professional Baseball club, the Fukuoka SoftBank Hawks, will change the name of its baseball stadium to the PayPay Dome next season to promote Softbankâs cashless services subsidiary.