Baseball
MLB, DraftKings include live streaming rights in expanded deal
Major League Baseball and DraftKings have expanded their long-running partnership to enable the Massachusetts-based fantasy sports and gaming operator to stream one live game per week on its app and website
FTX expands sports presence with five-year MLB partnership
Cryptocurrency exchange FTX has taken another significant step to enhance its presence within the global sports industry by striking a five-year international partnership with Major League Baseball
Levelling the Playing Field: Travel Ball – Days Inn & The Golden Rays
To target young families taking their kids to travel baseball tournaments, Days Inn fully-funded a little league team for less well-off children over the 2020 season, and covered it in documentary style worthy of a pro team.
Cubs, Nike unveil latest uniform in MLB City Connect program
Alternate uniform effort seeks to tap into local culture and history
MLB aligns with high-profile startup for NFT project
League looks to grow its profile in emerging digital collectibles market
MLB, Ralph Lauren develop new merchandise collection
Fashion brand makes notable expansion into team-based pro sports
Home Run Taiwan – CTBC Bank & the World Baseball Softball Confederation
CTBC Bank leveraged its title sponsorship of the 2019 WBSC Premier 12 through a short film-led campaign that aimed to unite the country’s support for the national team and boost brand sentiment.
MLB expands Spectrum Solutions tie to include MiLB testing
Saliva-based virus testing to be conducted across affiliated minors
Therabody adds Mets to sponsorship portfolio
Tech wellness company Therabody has further integrated within Major League Baseball by striking a partnership with the New York Mets
Therabody strikes partnerships with trio of MLB teams
Tech wellness company Therabody has integrated within Major League Baseball by striking partnerships with the Atlanta Braves, Los Angeles Dodgers, and Miami Marlins
Topps creates NFT baseball cards
Trading card company grows presence in blockchain-based collectibles
Dodgers dominate latest MLB jersey sales rankings
Team's first World Series title in 32 years drives fan spending
Hankook retains rights as MLB’s official tire
Company also extends tie with star Dodgers pitcher Kershaw
Marlins strike long-awaited naming rights deal with loanDepot
California-based loan provider continues to accelerate presence in baseball
Hyperice extends torrent of sponsorship deals with Yankees pact
Recovery and performance technology brand builds on prior MLB deal
New Balance, Fila among brands signing with KBO teams ahead of new season
Korean KBO baseball league teams are busy agreeing commercial deals ahead of the start of the 2021 regular season on April 3
Topps, Sports Illustrated collaborate on magazine-themed cards
Limited-edition card set recreates classic baseball covers from venerable magazine
MLB signs partnership agreement with Citrix
Company gains sponsorship rights, will supply league with digital workspace solutions