Baseball
Years of market research led to MLB’s lucrative global deal with FTX
The five-year, global deal with cryptocurrency exchange FTX, secured in June, saw Major League Baseball join the growing list of sports rights-holders signing up cryptocurrency exchanges after a long evaluation…
Let’s Rally – Bank of America & MLB
Mid-pandemic, in July 2020, Bank of America shifted its MLB activation from awareness to focus on a social good campaign supporting Boys & Girls Clubs of America.
Braves sign pair of student-athlete NIL deals
Agreements represent a new link between a MLB club, college sports
Trading card sale marks third new industry record in a year
Wagner T206 card garners more than $6.6m in auction
Fanatics strikes exclusive Ohtani memorabilia, collectibles partnership
Global sports merchandising giant Fanatics has secured an exclusive, multiyear memorabilia and collectibles partnership with Major League Baseball superstar Shohei Ohtani
MLB renews long-running tie with Mastercard
New term to feature heightened focus on support to small businesses
MLB debuts Ohtani-focused marketing spot
Two-way Japanese superstar to be key focus of MLB's All-Star Game
MLB, DraftKings include live streaming rights in expanded deal
Major League Baseball and DraftKings have expanded their long-running partnership to enable the Massachusetts-based fantasy sports and gaming operator to stream one live game per week on its app and website
FTX expands sports presence with five-year MLB partnership
Cryptocurrency exchange FTX has taken another significant step to enhance its presence within the global sports industry by striking a five-year international partnership with Major League Baseball
Levelling the Playing Field: Travel Ball – Days Inn & The Golden Rays
To target young families taking their kids to travel baseball tournaments, Days Inn fully-funded a little league team for less well-off children over the 2020 season, and covered it in documentary style worthy of a pro team.
Cubs, Nike unveil latest uniform in MLB City Connect program
Alternate uniform effort seeks to tap into local culture and history
MLB aligns with high-profile startup for NFT project
League looks to grow its profile in emerging digital collectibles market
MLB, Ralph Lauren develop new merchandise collection
Fashion brand makes notable expansion into team-based pro sports
Home Run Taiwan – CTBC Bank & the World Baseball Softball Confederation
CTBC Bank leveraged its title sponsorship of the 2019 WBSC Premier 12 through a short film-led campaign that aimed to unite the country’s support for the national team and boost brand sentiment.
MLB expands Spectrum Solutions tie to include MiLB testing
Saliva-based virus testing to be conducted across affiliated minors
Therabody adds Mets to sponsorship portfolio
Tech wellness company Therabody has further integrated within Major League Baseball by striking a partnership with the New York Mets
Therabody strikes partnerships with trio of MLB teams
Tech wellness company Therabody has integrated within Major League Baseball by striking partnerships with the Atlanta Braves, Los Angeles Dodgers, and Miami Marlins
Topps creates NFT baseball cards
Trading card company grows presence in blockchain-based collectibles