Baseball
LA Dodgers hire Sportfive to sell field rights, jersey patch
Global sports marketing agency to aid MLB club on significant efforts
Padres complete jersey patch deal with Motorola in MLB first
US telecom company takes advantage of newly opened sponsorship asset
Red Sox, Angels and Giants add sponsors as 2022 MLB season begins
Fenway Sports Group (FSG) has expanded its association with Wasabi Technologies by adding the company to the Boston Red Sox’s sponsorship portfolio.
MLB completes new sponsorship pact with Dairy Queen
League-level sports deal is a first for chain of restaurants and ice cream shops
MLB develops new marketing campaign for start of 2022 season
League looks to refocus fan attention on the field after bruising offseason
MLB expands relationship with Cue Health
Healthcare technology company to be a presenting sponsor of Apple TV+ games
MLB extends national sponsorship run with Mattress Firm
League expands its tie with Texas-based mattress retailer
Marlins extend, expand PNC Bank partnership
Major League Baseball's Miami Marlins have extended and expanded their partnership with Pennsylvania-based financial services company PNC Bank in a multiyear deal
White Sox signs Molson Coors ahead of 2022 MLB season
Major League Baseball’s (MLB) Chicago White Sox has signed Molson Coors to its sponsorship portfolio.
Corona strikes first major league partnership with MLB
Major League Baseball has agreed a new multi-year sponsorship deal with Mexican beer brand Corona
MLB completes $125m sponsorship deal with Capital One
League refills its banking category with Virginia-based holding company
MLB sees sponsorship rise in 2021 with more growth on the way
Successful entry into emerging categories such as crypto fuels increase
Rocket Mortgage enters MLB landscape with Detroit Tigers partnership
Michigan-based mortgage company Rocket Mortgage has become the exclusive mortgage partner of Major League Baseball's Detroit Tigers in a multiyear partnership
China national baseball team strikes Mizuno sponsorship deal
Japanese sportswear brand Mizuno has been announced as a sponsor of the China national basketball team.
Mizuno becomes the official supplier of baseball clothing and equipment to the national side
MLB expands its relationship with Adobe
League deepens its tie with US software giant
Ohtani becomes FTX investor as part of long-term marketing partnership
Cryptocurrency exchange FTX has significantly expanded its baseball presence by striking a long-term partnership with Major League Baseball superstar Shohei Ohtani, who is firmly one of the sport’s gr…
Nationals strike partnership with fintech firm FIS
Company to have branding on Nationals Park's Champions Club
Data Snapshot: MLB 2021
In a year Major League Baseball was able to welcome fans back to ballparks, the league’s domestic sponsorship portfolio was valued at between $456.5m (€385.8m) and $572.5m from 37 deals – an increase of at least six per cent on last year’s valuation.