Baseball
Arizona Diamondbacks go for a walk with PetSmart
Major League Baseball franchise the Arizona Diamondbacks has entered into a partnership with Phoenix-headquartered pet supplies company PetSmart, under which the two parties will team up to develop a dog-friendly section at the club’s Chase Field ballpark.
Emirates land first-ever baseball partnership
Dubai-based airline Emirates has entered into a partnership with Major League Baseball franchise the Los Angeles Dodgers.
LG to serve as Women’s Baseball World Cup title sponsor
Technology brand LG Electronics has become the title sponsor of the 2016 Women’s Baseball World Cup.
New York Mets drink to Coca-Cola partnership
Major League Baseball franchise the New York Mets has agreed a multi-year partnership with soft drinks giant Coca-Cola.
Taipei City partners with Premier12 to promote 2017 Universiade
The Taipei City Government (TCG), the body that governs the capital of Chinese Taipei, has agreed a deal to sponsor the World Baseball Softball Confederation’s inaugural Premier12 tournament, which is currently taking place in the country and Japan.
Kansas City Royals extend with healthcare partner
The Kansas City Royals North American Major League Baseball franchise has extended its partnership with the University of Kansas Hospital.
MLB checks in new partnership with Sheraton
North America’s Major League Baseball (MLB) has entered into a partnership with the Sheraton hotel chain.
Delta makes fresh connection with New York MLB franchises
Delta Air Lines has opted to extend its partnerships with MLB baseball franchises the New York Yankees and New York Mets.
Falken branches out with MLB partnership
The US arm of Japanese tyre manufacturer Falken Tires has agreed a multi-year partnership with Major League Baseball.
GungHo swings into WBSC Premier12
Tokyo-based gaming company GungHo Online Entertainment has agreed to become a top-tier sponsor of the World Baseball Softball Confederation’s inaugural Premier12 national team tournament.
WBSC secures sponsors for Japan’s U-18 Baseball World Cup
Japanese petroleum company JX Nippon and pharmaceutical firm Otsuka have reached agreements with the World Baseball Softball Confederation to serve as official sponsors of the 2015 U-18 Baseball World Cup.
Chicago Cubs expand Toyota deal
Japanese automotive giant Toyota has opted to expand its partnership with North American Major League Baseball franchise the Chicago Cubs.
DraftKings boosts MLB presence with series of new deals
Daily fantasy sports company DraftKings has moved to expand its presence in Major League Baseball by entering into partnerships with 27 of the North American league’s 30 teams.
Sunrun strikes Yankees deal
Residential solar power company Sunrun has agreed a multi-year partnership with Major League Baseball team New York Yankees.
Maytag cleans up with MLB tie-in
Major League Baseball has sealed a commercial partnership with home appliances manufacturer Maytag.
Gas South powers on with Atlanta Braves
Major League Baseball team Atlanta Braves has extended its partnership with local energy provider Gas South.
T-Mobile takes on MLB All-Star Game rights
Telecommunications company T-Mobile USA has expanded its partnership with Major League Baseball to become the first-ever presenting sponsor of the MLB All-Star Game.
P&G brands step up to the plate for Home Run Derby
Major League Baseball has agreed terms for personal care brands Gillette and Head & Shoulders to sponsor its 2015 Home Run Derby.