Baseball

Major League Baseball franchise the Boston Red Sox has entered into a partnership with vehicle rental firm National Car Rental.

Major League Baseball franchise the Philadelphia Phillies has entered into a partnership with the Yuengling & Son brewery.

North America’s Major League Baseball has entered into a partnership with trucking firm Old Dominion Freight Line.

Geico is the largest media buyer in the car insurance sector, spending $1bn (€937m) on advertising in 2016.

Major League Baseball franchises the Chicago White Sox and New York Mets have entered into partnerships with local IT solutions company Proven Business Systems and pizza delivery company Papa John’s, respectively.

Last-minute hotel booking mobile application HotelTonight has partnered with Major League Baseball franchise the New York Yankees for the 2017 season.

Major League Baseball has entered into a partnership with soft drinks giant Coca-Cola, bringing to an end the North American league’s relationship with rival company PepsiCo.

Major League Baseball franchise the Kansas City Royals has announced a number of sponsorship deals for the 2017 season, while rival team the Chicago White Sox has agreed partnerships with four local breweries for the new campaign.

Major League Baseball has agreed a sponsorship deal with fast food restaurant chain Nathan’s Famous, while the North American league has also entered into a partnership with lifestyle brand The Honest Company.

The Boston Red Sox has extended a partnership with US-based airline JetBlue, while rival Major League Baseball franchise, the Seattle Mariners, has renewed its deal with cruise company Holland America Line.

The Lixil Canada division of Japanese building materials manufacturer Lixil has entered into a partnership with North American Major League Baseball franchise, the Toronto Blue Jays.

Mexican beer brand Modelo Especial has entered into a multi-year partnership with Major League Baseball’s Chicago White Sox.

Major League Baseball team the New York Yankees has entered into a multi-year partnership with real estate firm Halstead Property.

Rawlings Sporting Goods has agreed a deal to sponsor this year’s World Baseball Classic national team tournament.

Major League Baseball franchise the New York Mets has extended its partnership with office products retailer W.B. Mason.

North America’s Major League Baseball has entered into a partnership with HBO that will centre on the promotion of the US pay-television broadcaster’s hit series, Game of Thrones.