US household product manufacturer Church & Dwight has renewed its sponsorship deal with Major League Baseball.
The new multi-year deal will continue to focus on two of Church & Dwight’s leading brands, with Arm & Hammer to remain as the league’s official laundry detergent, while OxiClean will continue as the MLB’s official stain fighter.
Under the agreement, the company’s promotional activity will be online through digital campaigns, including the sweepstakes ‘All-Star Mom’ and ‘Clean Up & Win'.
In addition, the OxiClean brand will be the presenting sponsor of MLB media assets’ coverage related to National Food Days during the season.
Church & Dwight first partnered with MLB in 2014.