Travel & Tourism
Turkish Airlines in, XIX Entertainment out at EPCR
European Professional Club Rugby (EPCR), the body that runs European club rugby’s leading competitions, is seeking a new marketing agency to develop a sponsorship platform that has, so far, yielded just two Official Partners and three Official Suppliers.
Cricket Australia lands Qantas extension
Cricket Australia, the governing body of the sport in the country, has renewed its partnership with Australian airline Qantas.
Turkish Airlines enters rugby market with EPCR partnership
Turkey’s national carrier Turkish Airlines has made its first move into rugby union through a partnership with European Professional Club Rugby to sponsor the sport’s Champions Cup and Challenge Cup tournaments.
Turkish Airlines extends title sponsorship of European Tour event
Turkish Airlines has agreed a three-year extension to its title sponsorship of the European Tour golf tournament held in its home country.
Etihad Airways rejects talk of Inter Milan shirt sponsorship deal
Etihad Airways has refuted claims that it has agreed a shirt sponsorship deal with Italian Serie A football club Inter Milan.
Emirates to become Hamburg’s longest-serving shirt sponsor
Dubai-based airline Emirates has opted to extend its shirt sponsorship deal with German Bundesliga football club Hamburg.
Delta makes fresh connection with New York MLB franchises
Delta Air Lines has opted to extend its partnerships with MLB baseball franchises the New York Yankees and New York Mets.
New Orleans Saints hop on board with local cruise line firm
NFL American football franchise the New Orleans Saints has announced a multi-year partnership with the locally-based Carnival cruise line firm.
NBL takes flight with Virgin Australia
The Virgin Australia airline has struck an agreement with the Australian National Basketball League (NBL).
BCCI lands Air India partnership
The Board of Control for Cricket in India has agreed a one-year partnership with Air India.
Airbnb expands sports portfolio with Fiba deal
Community-driven hospitality company Airbnb has expanded its portfolio of commercial sports deals by entering into a partnership with the International Basketball Federation (Fiba).
Patriots wing in to new NFL season with JetBlue
Boston-based airline JetBlue has agreed a multi-year partnership with NFL American football team the New England Patriots.
Alaska Airlines poised for record US college naming rights deal
Alaska Airlines has sealed a deal to acquire the naming rights for the University of Washington's 70,000-capacity Husky Stadium in a contract that is reported to be the most lucrative of its kind in US college sports.
Werder Bremen takes off with airline partner
The Germania airline has signed up as a new regional sponsor of German Bundesliga football club Werder Bremen.
Basketball Bundesliga clubs secure new partners
German Basketball Bundesliga clubs Bayern Munich and s.Oliver Baskets have secured new commercial partnerships ahead of the 2015-16 season.
Australian Rugby Union takes flight with Qantas extension
The Australian Rugby Union has extended its long-term partnership with Qantas, the country’s national airline.
Schalke takes flight with Turkish Airlines
Turkey’s national carrier Turkish Airlines has entered into a partnership with German Bundesliga football club Schalke 04.
Japan Airlines supports Olympic deal with Fiba rights
Japanese carrier Japan Airlines has paid a seven-figure euros rights fee to become the Global Partner and Official Airline of the international basketball federation in a 17-month deal, from August 2015 to the end of 2016.