Telecoms & Media
Skype connects with Squash World Championship
Global communications platform Skype has entered into a partnership with the 2015 Men’s Squash World Championship, which is currently taking place in Bellevue, Washington.
Orange signs up for 14-month Euro 2016 activation
European football's governing body, Uefa, has signed up French telecommunications operator Orange on a dedicated Euro 2016 Global Partner deal.
FAI dials up Three extension
The Football Association of Ireland has extended its partnership with telecommunications company Three.
Verizon lands marketing rights under new NBA deal
US telecommunications company Verizon has agreed a multi-year marketing partnership with the National Basketball Association.
PSG dials up Orange extension
French Ligue 1 football club Paris Saint-Germain has extended its partnership with telecommunications company Orange.
Uefa connects with Orange for Euro 2016
European football’s governing body Uefa has signed up French telecommunications company Orange as the latest global sponsor of the Euro 2016 national team tournament.
ZTE adds Cavaliers, Bulls to NBA roster
The US division of Chinese telecommunications company ZTE has agreed partnerships with NBA basketball franchises the Cleveland Cavaliers and Chicago Bulls.
BCCI signs off on Vivo IPL deal
The Board of Control for Cricket in India has formally confirmed Vivo as the new title sponsor of the Indian Premier League after the Chinese mobile telecommunications firm supplied a bank guarantee to the governing body.
Turkish Süper Lig dials up Turkcell return
Turkish mobile phone operator Turkcell has returned as a backer of domestic football in the country by signing up as the official communications sponsor of the Süper Lig, the top tier of football in Turkey.
IPL title sponsorship transfers to Vivo Mobile, Nike extends BCCI deal
The Board of Control for Cricket in India has said Chinese mobile telecommunications firm Vivo Mobile will become the new title sponsor of Twenty20 competition the Indian Premier League, while US sportswear giant Nike has extended its contract as the official apparel partner of the Indian national team.
Mobile phone sector rings up massive sponsorship spend
The mobile phone sector spends a nine-figure euros sum per year on sports sponsorship with the majority of brands using the medium for brand awareness in national markets and only a handful stepping up to acquire long-term regional or global deals.
Rio Open calls back main sponsor for 2016 event
The Rio Open ATP men’s and WTA women’s tennis tournament has extended its sponsorship deal with telecommunications company Claro.
Newcastle Jets strengthens sponsor line-up as sale goes through
NBL continues sponsor drive with Alcatel OneTouch deal
The Australian National Basketball League has teamed up with the Alcatel OneTouch smartphone and tablet brand ahead of the upcoming 2015-16 season.
Spengler Cup teams up with UPC Cablecom
Ice hockey’s Spengler Cup has partnered with Swiss broadband operator UPC Cablecom ahead of this year’s tournament.
NBL partners with Europcar and Telstra ahead of new campaign
The Australian National Basketball League has agreed partnerships with car rental company Europcar and telecommunications company Telstra.
Jets dial up Alcatel deal for new A-League season
Australian A-League football club the Newcastle Jets has teamed up with the mobile phone and tablet company Alcatel Onetouch ahead of the upcoming 2015-16 season.
Arsenal looks to Indosat to reach Indonesian fan base
English Premier League club Arsenal last month added telecommunications company Indosat to its roster of regional partners, as it aims to make sponsorship deals that improve the team’s international engagement.