Sporting Goods

Tennis

French brands Peugeot, Lacoste and Longines are all longstanding official partners of the prestigious international Grand Slam tennis tournament, Roland-Garros (the French Open).

Multi-sport

Nike has opted to end its partnership with the Livestrong Foundation, the organisation founded by disgraced cyclist Lance Armstrong.

Football

The Colombian Football Federation (FCF) has extended its partnership with Adidas through to 2022.

Football

English Premier League football club Fulham has announced a new “long-term” kit partnership with Adidas.

Tennis

Tennis icon Andre Agassi has returned to Nike after spending eight years as an endorser of sportswear rival Adidas
Golf

Golf star Matt Kuchar has signed a new multi-year personal endorsement deal with Bettinardi Golf.

Badminton

Adidas will sponsor Badminton England's London Grand Prix for the next three years.

Football

Arsenal has reportedly agreed a new kit deal with Puma worth more than £30 million (€35.6 million/$46.5 million) per year.

Football

West Ham United signed a two-year deal with Adidas to replace Macron as its kit partner from 2013-14 to 2014-15.

Golf

World number one golfer Rory McIlroy was finally unveiled as Nike’s newest recruit in January, with the Northern Irishman signing a long-term endorsement and equipment deal.
Football

FOOTBALL'S WORLD GOVERNING body Fifa has begun informal sales talks with brands for its new Regional Supporter sponsorship packages, for deals covering the 2018 and 2022 World Cups
Football

Sports Sponsorship Insider talks to Chris Carroll, head of marketing EMEA at Under Armour, about the company’s plans to grow the brand through 2013 and the recently activated shop-in-shop relationship w…

EVEN FOR THOSE who still retained the power to be shocked by doping scandals in cycling, the demise of Lance Armstrong surprised only to the extent that it had taken so long

OVER THE LAST six months, Facebook has been changing the algorithm of its news feed, which means that a brand could have lost up to 90 per cent of the reach of their pages

CHELSEA FC vs SAUBER F1: This week Chelsea FC confirmed a partnership agreement with Sauber F1 that would see the two organisations join forces on commercial activities and the cross-promotion of their…

FOLLOWING UNCONFIRMED reports that golfer Rory McIlroy has finally signed with Nike in a 10-year deal worth $200-250 million, Frontloaded asks how the current world number one compares with Nike Golf’s o…

SPORTSWEAR BRAND Skins, which announced that it would attempt to sue cycling’s governing body for $2m in brand damage, looks unlikely to succeed in doing anything other than pile pressure onto an already b…

TEENAGE DIVING sensation Tom Daley is banking on the power of social media to change the sports marketing landscape and create previously unimaginable opportunities for athlete ambassadors in new markets