Sabre rattling Skins keen to be stalking horse against UCI

SPORTSWEAR BRAND Skins, which announced that it would attempt to sue cycling’s governing body for $2m in brand damage, looks unlikely to succeed in doing anything other than pile pressure onto an already beleaguered UCI. But, it did get Frontiers thinking for a while as to the legal position and possible ramifications for cycling sponsors.

You need to be a SportBusiness Sponsorship subscriber to view this content

Talk to our team of experts to learn more about the benefits of subscribing

Already have an account? Sign in here