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Fifa starts selling regional sponsorships

FOOTBALL'S WORLD GOVERNING body Fifa has begun informal sales talks with brands for its new Regional Supporter sponsorship packages, for deals covering the 2018 and 2022 World Cups.

A formal sales process will begin in the coming months, and Fifa will target companies in industry categories that do not conflict with existing global sponsors, the federation’s marketing director Thierry Weil told Sports Sponsorship Insider.

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