Sporting Goods
Mitre scores Suzuki Cup deal
UK football equipment brand Mitre has reached a deal to be the official football supplier to the Asean Football Federation’s 2014 Suzuki Cup national team tournament.
Blueseventy teams up with World Triathlon Series
Triathlon products manufacturer Blueseventy has agreed a commercial partnership with the International Triathlon Union covering several stops on the 2014 World Triathlon Series.
Umbro boosts Premier League presence with Hull deal
Manchester-based sportswear brand Umbro has agreed a four-year partnership to supply kit for English Premier League football team Hull City.
University of Louisville Athletics scores Adidas extension
The University of Louisville Athletics department has extended its long-term partnership with sportswear company Adidas through 2018-19.
USATF secures ‘game-changing’ Nike extension
USA Track & Field (USATF), the governing body for athletics in the United States, has extended its deal with sportswear giant Nike through 2040.
Club Car on course with Solheim Cup
Golf cart manufacturer Club Car has agreed a partnership with the Solheim Cup women’s matchplay golf tournament.
Adidas scores long-term MSU extension
German sportswear manufacturer Adidas has reached a seven-year extension to its partnership with US university Mississippi State (MSU).
ARU converts Skins extension
Compression garment manufacturer Skins has extended its partnership with the Australian Rugby Union until 2017.
Esporte Clube Vitoria nets Puma deal
German sportswear firm Puma has agreed a four-year deal to design and develop kits for Campeonato Brasileiro Série A football team Esporte Clube Vitoria.
World Snooker cues up Star extension
The World Snooker governing body has extended its partnership with Chinese sports equipment provider Star Xing Pai.
Lynx pounces on Women’s British Open deal
Golf equipment manufacturer Lynx has signed a deal to sponsor the Women's British Open for the next three years.
Nike adds Finnish FA to football roster
US sportswear firm Nike has added to its portfolio of national team football partners by agreeing a new deal with the Football Association of Finland (SPL).
Bike Nation to sponsor Isle of Man TT event
Online motorcycling store Bike Nation has agreed to become the new title sponsor of the 2014 Lightweight TT Race, a road race that is part of the annual Isle of Man TT Races festival.
Umbro nets four-year term with Ligue 1’s Nantes
UK sportswear manufacturer Umbro has sealed a four-year kit deal with French Ligue 1 football club Nantes.
Dare 2b along for the ride with Tour of Britain
Outdoor clothing brand Dare 2b has reached a three-year deal to become the official clothing partner and jersey supplier to the Tour of Britain cycling race.
ARU stays on side with Gilbert
The Australian Rugby Union has signed a five-year extension to its partnership with rugby equipment and apparel manufacturer Gilbert.
Umbro eyes return to Manchester United – report
Manchester-based sportswear firm Umbro is in talks to return as the kit provider of reigning English Premier League champion Manchester United, according to the Independent newspaper.
Riddell extends NFL partnership
Sporting goods company Riddell has extended its agreement to produce collectible helmets for the NFL through the American football league’s 2018-19 season.