Sporting Goods
Heineken returns for new European rugby competitions as Canterbury signs on
Dutch brewing company Heineken has been confirmed as the first of five planned main commercial partners for the new competitions run by the European Professional Club Rugby organisation, while sportswear company Canterbury of New Zealand has also agreed a deal.
Fila on board with Dutch skating sponsorship
South Korea-based sportswear manufacturer Fila has struck a deal with the Royal Dutch Skating Association (KNSB) to sponsor a number of the country’s skating teams.
Canterbury battles on with NRL’s Warriors
Sportswear company Canterbury of New Zealand has signed an extended three year kit deal with Auckland-based NRL rugby league franchise the Warriors.
Puma scores with Indian Super League deal
The forthcoming Indian Super League football competition has announced German sportswear giant Puma as its official match ball partner.
Gilbert selected for EPCR tournaments
European Professional Club Rugby has appointed sports equipment manufacturer Gilbert as the official match ball supplier for its inaugural European Rugby Champions Cup and Challenge Cup tournaments under a three-year deal.
Pakistan links up with CA Sports
Sportswear company CA Sports has been signed up as the new apparel partner of the Pakistan national cricket team.
IPF gets kitted out with SBD
The International Powerlifting Federation has entered into a new partnership with apparel manufacturer SBD.
NBL pens ISC partnership
Australia’s National Basketball League has announced ISC as its official apparel partner.
Hockey India extends kit partnership
The Hockey India governing body has extended a partnership with sportswear manufacturer Shiv Naresh for three years, from 2015 to 2017.
Umbro: Reclaiming territory in football
Sporting goods manufacturer Umbro is hoping to support a global brand revival by driving revenue through a number of football kit deals.
Malawi FA nets Umbro partnership
The Malawi Football Association (FAM) has agreed a three-year deal with Umbro to make UK-based sportswear provider its technical sponsor.
United World Wrestling pins down first sponsor since rebrand
United World Wrestling has landed its first sponsor since its rebrand from the International Wrestling Federation (FILA), signing a deal with Chinese sports equipment manufacturer Taishan through to 2020.
Norwegian FA nets Nike partnership
US sportswear firm Nike has sealed a six-year deal to become the official apparel sponsor of the Football Association of Norway (NFF).
Struggling with the shirt
Puma stays onside with Czech national team
German sportswear company Puma has signed an extension to its long-running partnership with the Football Association of the Czech Republic (FACR).
Harlequins scores nutrition partner
English Premiership rugby union club Harlequins has agreed a new partnership with sports nutrition brand Maxinutrition.
Black Yak strikes Gwangju Universiade partnership
Outdoor brand Black Yak has signed an agreement to become an official sponsor of the 2015 Gwangju Summer Universiade.
Ralph Lauren expands PGA of America association
Fashion brand Ralph Lauren has been named as an official partner and outfitter of the PGA of America.