Sporting Goods
Macron nets extension with Perth Glory
Italian sportswear company Macron has extended a partnership with Australian A-League football club Perth Glory.
FRF signs Telekom Romania as new main sponsor
Telecommunications company Telekom Romania has agreed a deal to become the new main sponsor of the Romanian Football Federation (FRF).
Macron adds Pallacanestro Cantu to Lega Basket roster
Italian Lega Basket Serie A basketball team Pallacanestro Cantù has entered into a kit partnership with sportswear firm Macron.
Nike pounces for eight-year NBA partnership
US sportswear giant Nike has secured a long-term deal to become the official on-court apparel provider of the National Basketball Association in North America.
Bundesliga’s Mainz switches back to Lotto
German Bundesliga top-tier football club Mainz has secured a long-term kit deal with Italian sportswear manufacturer Lotto.
Ligue 1’s Toulouse replaces Kappa with Joma
Spanish sportswear company Joma has secured a kit deal with French Ligue 1 football club Toulouse.
Wilson to support Fiba 3×3 growth
The International Basketball Federation (Fiba) has secured a long-term deal with Wilson Sporting Goods covering its 3x3 format of the sport that features three players per team.
Yonex signs up to Para-Badminton World Championships
Japanese sports equipment manufacturer Yonex has agreed to become a partner of this year’s edition of the Badminton World Federation’s Para-Badminton World Championships.
New Balance strikes Cricket South Africa deal
Cricket South Africa has signed up New Balance as the governing body’s new apparel and footwear supplier.
New Era: Focusing on sales and authenticity
Apparel company New Era is using its sponsorship of Euroleague Basketball to help its goal of becoming the number one headwear brand in the world.
Puma backs Cuban athletes on road to Rio
German sportswear firm Puma has agreed a new partnership with the Cuban Olympic Committee.
Joma replaces long-serving Adidas as Romania’s kit provider
Spanish sportswear company Joma has reached an agreement to become the new technical sponsor of the Romanian Football Federation (FRF).
Under Armour boosts Wasps’ sponsorship turnaround
English Premiership rugby club Wasps, this month, signed a technical wear deal with sporting goods brand Under Armour as the club continues to turn around its commercial fortunes.
Leicester celebrates Premier League survival with Puma extension
English Premier League football club Leicester City has extended its kit deal with German sportswear firm Puma.
Spanish Liga expands Sockatyes and Konami deals
The Spanish Football League (LFP) has expanded its partnerships with Chinese football accessories company Sockatyes and computer game company Konami.
Canterbury takes on Bath in anniversary year
Sportswear manufacturer Canterbury has agreed a deal to become the new kit supplier to English Premiership rugby union team Bath.
FIVB nets extension with ball partner
The International Volleyball Federation (FIVB) has opted to extend its long-term partnership with Japanese sporting goods manufacturer Mikasa Sports.
Under Armour adds AZ Alkmaar to football portfolio
US sportswear manufacturer Under Armour has agreed a multi-year partnership with Dutch Eredivisie football club AZ Alkmaar.