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New Balance enters Polish football market with Lechia Gdańsk deal

US sportswear company New Balance has agreed a kit partnership with Polish Ekstraklasa football club Lechia Gdańsk.

The two parties have agreed a four-year deal, which will cover the 2016-17 to 2019-20 seasons. Under the agreement, New Balance will supply Lechia’s playing and training kits.

The deal marks New Balance’s first with a Polish club. The company’s portfolio of football partnerships also includes deals with English Premier League team Liverpool, French Ligue 1 side Lille, Scottish Premiership champion Celtic and Spanish Liga side Sevilla.