Sporting Goods
New Balance enters Benelux market with Standard Liege deal
US sportswear brand New Balance has made its first move into the Benelux market by agreeing a kit supplier deal with Belgian First Division A football club Standard Liege.
Under Armour adds Fort Wayne to US college portfolio
US sportswear brand Under Armour has agreed a multi-year kit partnership with the athletics division of Indiana University-Purdue University Fort Wayne.
FFR confirms Le Coq Sportif as new partner
The French Rugby Federation (FFR) has confirmed French sportswear company Le Coq Sportif as the national team’s new kit supplier.
WNBL signs new apparel partner
Australia’s Women’s National Basketball League has entered into a partnership with sportswear brand iAthletic.
Kappa to replace Puma as Serie B ball supplier
Italian sportswear and equipment brand Kappa has been named as the official ball supplier for Serie B, the second tier of Italian club football.
Le Coq Sportif to replace Adidas as FFR kit partner – report
French sportswear company Le Coq Sportif has reportedly agreed a deal to become the new kit supplier of the French national rugby union team.
Gold Coast 2018 signs first equipment supplier
Spieth Gymnastics has become the first sports equipment supplier to partner with the 2018 edition of the Commonwealth Games multi-sport event, which will be staged in Australia’s Gold Coast region.
A-League clubs agree kit partnerships
Australian A-League football club Perth Glory has extended a partnership with Italian sportswear manufacturer Macron, while rival team Newcastle Jets has reportedly signed a deal with Australian sports and lifestyle apparel brand Viva.
Lancashire extends with kit partner
English County Championship cricket club Lancashire has extended its kit partnership with sportswear company Kukri.
New Zealand Rugby signs Adidas renewal, partners with Tudor
New Zealand Rugby has signed a four-year extension to its partnership with German sportswear giant Adidas and agreed a new sponsorship deal with Swiss watchmaker Tudor.
New Balance deal ends FAI’s long-running Umbro association
The Football Association of Ireland has named US sportswear brand New Balance as the official kit supplier for its men’s and women’s national teams.
New Balance to replace Nike as Athletic Bilbao’s kit partner
Spanish LaLiga football club Athletic Bilbao has named US sportswear brand New Balance as its new kit supplier.
Dinamo Bucharest agrees kit deal with Macron
Italian sportswear manufacturer Macron has entered into a partnership with Romanian Liga 1 top-tier football club Dinamo Bucharest.
Umbro secures kit partnership with Hearts
Scottish Premiership football club Heart of Midlothian has appointed UK sportswear company Umbro as its new kit partner.
Zambian, Kenyan FAs secure kit deals with Mafro
Sportswear company Mafro Sports has agreed partnerships with the Football Kenya Federation and the Zambian Football Association.
San Diego State extends with Nike
The athletics division of San Diego State University has extended its kit partnership with US sportswear firm Nike.
Skechers renews with Ironman European Tour
The Skechers Performance division of US footwear brand Skechers has extended its sponsorship deal with the Ironman European Tour for the 2017 edition of the triathlon series.
Queensland Reds sign up Zoo Sport as BLK replacement
Sportswear manufacturer Zoo Sport has been named as the new apparel partner of Australian Super Rugby franchise the Queensland Reds through an agreement with the Queensland Rugby Union.