Sporting Goods
World Archery secures partner to support educational series
Lancaster Archery Supply has agreed a deal to sponsor the sport’s global governing body, World Archery.
Adidas lends support to new American football league
German sportswear manufacturer Adidas has agreed a multi-year deal to serve as a founding partner of Pacific Pro Football, a new American football league for players just out of high school in the US.
Indian Olympic Association signs multiple deals ahead of Commonwealth Games
The Indian Olympic Association has renewed its association with financial services conglomerate Edelweiss Group and has signed new partnerships with fabric manufacturer Raymond and sportswear brand Shiv Naresh.
São Paulo set for Adidas kit deal
Campeonato Brasileiro Serie A football club São Paulo has agreed a deal in principal for German sportswear company Adidas to become its new kit supplier.
United World Wrestling hails landmark Nike deal
United World Wrestling, the sport’s global governing body, has entered into a strategic partnership with US sportswear company Nike.
New Balance enhances football portfolio with Nantes deal
French Ligue 1 football club Nantes has named US sportswear brand New Balance as its new kit supplier.
USA Golf extends with Adidas ahead of Tokyo 2020
German sportswear manufacturer Adidas has renewed its apparel partnership with the USA Golf national governing body.
Sauber scores sponsorship hat-trick
Formula One motor-racing team Sauber has signed premium partnerships with eyewear brand Carrera and luxury watchmaker Richard Mille, while it has also agreed a sponsorship deal with Italian sportswear manufacturer Kappa.
Bianchi signs up with Women’s WorldTour team
Racing bikes manufacturer Bianchi has entered into a new partnership with Team Eurotarget Vitasana of the UCI Women’s WorldTour.
Santos renegotiates Umbro contract
Campeonato Brasileiro Serie A football team Santos has struck a new deal with UK sportswear manufacturer Umbro after the club’s president threatened to terminate the partnership due to the “ridiculous” terms agreed by its previous regime.
Under Armour renews with Montana State
US sportswear provider Under Armour has extended a partnership with the athletics division of Montana State University.
Covestro signs innovation deal with NHL’s Penguins
US high-performance polymer producer Covestro has entered into a partnership with NHL ice hockey franchise the Pittsburgh Penguins.
Red Bull Racing secures eyewear partner
Formula One motor-racing team Red Bull Racing has entered into a partnership with US eyewear manufacturer DITA.
Warrior adds EHC to ice hockey portfolio
US sporting goods manufacturer Warrior has entered into a three-year partnership with the Alliance of European Hockey Clubs (EHC).
Santini backs returning Deutschland Tour
Italian sportswear manufacturer Santini has agreed a kit partnership with the Deutschland Tour cycling event.
AC Milan confirms Puma as Adidas replacement
Italian Serie A football club AC Milan has today (Monday) confirmed German sportswear manufacturer Puma as its new kit supplier under a long-term deal.
Udinese signs Macron kit deal
Italian Serie A football club Udinese has agreed a kit partnership with Italian sportswear manufacturer Macron.
Feyenoord renews Adidas partnership
Dutch Eredivisie football club Feyenoord has renewed its kit supplier partnership with German sportswear manufacturer Adidas.