Sporting Apparel
Universidad de Chile secures long-term Adidas commitment
Leading Chilean football club Universidad de Chile has announced a seven-year extension to its kit deal with German sportswear giant Adidas.
Puma up to speed with Super Rugby’s Cheetahs
German sportswear company Puma has announced it will continue as the official technical and apparel sponsor of South African Super Rugby team the Cheetahs until beyond the 2016 rugby union season.
Manchester United closing in on Nike extension – reports
English Premier League football club Manchester United is set to agree a new world-record kit deal with US sportswear giant Nike, according to UK newspapers the Mirror and the Mail.
T&T earns Olympic stripes with Adidas
The Trinidad & Tobago Olympic Committee has announced a multi-year kit supplier deal with German sportswear brand Adidas.
Nike renews with Portuguese Football Federation
The Portuguese Football Federation (FPF) has renewed its long-running partnership with US sportswear giant Nike.
Ligue 1’s Evian extends Kappa partnership
French Ligue 1 football team Evian has sealed a three-year extension to its kit supplier agreement with Italian sportswear brand Kappa.
Adidas tees-off USA Golf partnership for Rio 2016
German sportswear giant Adidas has reached an agreement to become the official uniform provider for the athletes, coaches and staff of USA Golf through 2016.
Euroleague signs Armani deal for Final Four
Italian fashion house Giorgio Armani has agreed a deal with Euroleague Basketball to sponsor the European club competition’s 2014 Final Four end-of-season showpiece event.
River Plate teams up with Netshoes
Argentine Primera Division football team River Plate has entered into a two-and-a-half year partnership with Brazilian online sporting goods retailer Netshoes.
Joma helps Mexico’s Olympic drive
The Mexican Olympic Committee (COM) has signed an agreement with Joma for the sportswear company to outfit its athletes in the events leading up to the 2016 Olympic Games in Rio de Janeiro.
Open Championship to go Ahead with new partnership
Headwear, apparel and accessories manufacturer Ahead has reached an agreement to become the primary headwear provider to golf’s Open Championship for three years, beginning with the 2014 edition of the tournament.
Adidas extends long-term IHF partnership
The International Handball Federation has extended its long-running partnership with German sportswear company Adidas until 2017.
FIA extends deal with clothing supplier
Italian motor sport company OMP Racing has extended its sponsorship agreement with the FIA, the sport’s global governing body.
US Speedskating maintains faith in Under Armour
The US Speedskating governing body has agreed an eight-year extension to its partnership with sportswear company Under Armour, despite the criticism of the US team’s race suits at the Sochi winter Olympic Games.
Chinese entrants raise AFC club competition revenues
The Asian Football Confederation is generating between $18m (€13.1m) and $20m per year from Official Sponsors for its club competitions from 2014, in the 2013-16 cycle, following the addition of a second Chinese brand in as many months, construction machinery manufacturer Shandong Lingong Construction Machinery (SDLG).
Rio 2016 revenue target under pressure
The Rio 2016 Organising Committee for the Olympic and Paralympic Games is struggling to reach its second minimum sponsorship target of $1.3bn (€950m), the amount required to operate the Games without further government subsidy.
‘Killer’ deals to underscore Puma’s brand positioning
Sporting goods brand Puma’s five-year kit sponsorship deal with English Premier League club Arsenal is part of a strategy focused on fewer, but bigger, “killer” deals to make it the number three brand in the football market, Christian Voigt, Puma’s senior head of global sports marketing has told Sports Sponsorship Insider.